How Ad Networks are Being Used for Scamvertising The Internet age has shown us a myriad of online scams, from get rich quick schemes to winning the lottery, typically originating via an email hook. This is a blind way of distributing scams, since scammers have no way of knowing if the scam is relevant to…
If we have a thousand monkeys typing away on a thousand typewriters, surely they can produce great works of literature – or so goes the popular adaptation of the Infinite Monkey Theorem. But in the context of information security, a similar idea has been taking shape in past few years. Crowdsourced security, leveraging on input from a host of geographically dispersed systems, is slowly gaining ground as a means to provide actionable threat intelligence for both the public and private sectors.
Advertisements are everywhere, from print publications to road-side billboards, and of course TV and on the Web. The intent of advertising is no different regardless of the medium. Advertisers are constantly feuding to win over consumer sentiment. On the Internet, ad-serving technologies have become so advanced that ads can now be targeted based on one’s individual web browsing history and behaviors, likes, shares, location, device type and other factors. From time to time, however, ad placements land severely out-of-context, and here is one such example of online advertising gone bad.
Ad fraud continues to plague the online advertising industry and advertiser trust in automated ad-serving technologies continues to dwindle. It’s not just traditional display advertising that’s susceptible. Digital video and mobile advertising are seeing their fair share of bot (non-human) generated impressions and clicks as well. zvelo has recently become an Associate Member of the Interactive Advertising Bureau (IAB) to help mold industry best practices to combat ad fraud.
Our willingness to surrender personal privacy in exchange for services that we now consider essential, as discussed in a previous article, has made it much easier for large governments and private individuals alike to collect information.
We are constantly reminded of the growing number of privacy concerns from the use of Information and Communications Technology (ICT). Some are quick to blame governments or commercial entities when our personal information is compromised. Very few stop to think whether or not the blame should be pointed at ourselves. To what extent are we as end-users responsible for facilitating our own personal privacy?
If one performs the search “use www or not,” well over a billion results in many of the most popular search engines are returned. The focus of each result may differ. For zvelo, the usage is irrelevant because its contextual categorization processes are designed to identify and handle each component of a URL. At a simplistic view, the basic components of a URL are the following:
Cybercrime against high-profile entities like eBay and Target is on the rise, and the media has conjured up nightmarish scenarios of cyber-criminals going on shopping sprees with our well-earned cash – easily obtained through stolen credit card information. The risks that the general public faces vary and should not be applied equally.
zvelo once offered 53 categories that were used to classify content on websites about Businesses & Services, Politics & Law, Portal Sites and others. This was later raised to 141 categories to help cover even more topics. The latest version boasts nearly 500 categories, making it one of the most granular categorization sets in the industry. We’ve managed to upgrade our categorization systems to better serve the needs of our existing and future technology partners and following is one example why this matters.
The importance of the Alexa top websites can never be discounted in zvelo’s day-to-day operations. Providing contextual data sets about the Alexa top sites is a vital element for the online advertising market because it can assist in determining the most ideal and brand-safe placement of online ads and other promotional materials.