Crowdsourced Security for Web Threat Intelligence

If we have a thousand monkeys typing away on a thousand typewriters, surely they can produce great works of literature – or so goes the popular adaptation of the Infinite Monkey Theorem. But in the context of information security, a similar idea has been taking shape in past few years. Crowdsourced security, leveraging on input from a host of geographically dispersed systems, is slowly gaining ground as a means to provide actionable threat intelligence for both the public and private sectors.

Contextual Categorization & Brand Safety – French Child Abuse Trial

Advertisements are everywhere, from print publications to road-side billboards, and of course TV and on the Web. The intent of advertising is no different regardless of the medium. Advertisers are constantly feuding to win over consumer sentiment. On the Internet, ad-serving technologies have become so advanced that ads can now be targeted based on one’s individual web browsing history and behaviors, likes, shares, location, device type and other factors. From time to time, however, ad placements land severely out-of-context, and here is one such example of online advertising gone bad.

zvelo Joins IAB to aid in fight against ad fraud

Ad fraud continues to plague the online advertising industry and advertiser trust in automated ad-serving technologies continues to dwindle. It’s not just traditional display advertising that’s susceptible. Digital video and mobile advertising are seeing their fair share of bot (non-human) generated impressions and clicks as well. zvelo has recently become an Associate Member of the Interactive Advertising Bureau (IAB) to help mold industry best practices to combat ad fraud.

Giving Up Our Privacy and Liking It

We are constantly reminded of the growing number of privacy concerns from the use of Information and Communications Technology (ICT). Some are quick to blame governments or commercial entities when our personal information is compromised. Very few stop to think whether or not the blame should be pointed at ourselves. To what extent are we as end-users responsible for facilitating our own personal privacy?

To WWW or Not to WWW? – zvelo categorization

If one performs the search “use www or not,” well over a billion results in many of the most popular search engines are returned. The focus of each result may differ. For zvelo, the usage is irrelevant because its contextual categorization processes are designed to identify and handle each component of a URL. At a simplistic view, the basic components of a URL are the following:

More Relevancy for Ad Targeting with Greater Granularity

zvelo once offered 53 categories that were used to classify content on websites about Businesses & Services, Politics & Law, Portal Sites and others. This was later raised to 141 categories to help cover even more topics. The latest version boasts nearly 500 categories, making it one of the most granular categorization sets in the industry. We’ve managed to upgrade our categorization systems to better serve the needs of our existing and future technology partners and following is one example why this matters.