The importance of the Alexa top websites can never be discounted in zvelo’s day-to-day operations. Providing contextual data sets about the Alexa top sites is a vital element for the online advertising market because it can assist in determining the most ideal and brand-safe placement of online ads and other promotional materials.
Recent events serve as the best example of how the context of security has shifted from the once server-centric model to that of a decentralized threat landscape. From the Heartbleed attacks to the widespread Internet Explorer vulnerabilities and finally the sensationalized OAuth issues, it appears that even organizations with a hardened perimeter infrastructure are just as vulnerable as an end-user at home.
Given the dynamic nature of the majority of today’s websites, categorization at the full path URL versus the base domain is superior and now required. Parts of a website include the top-level domain (.com, .org, etc.), the base domain (example.com), sub-domain (subdomain.example.com) or sub-path (example.com/page). When categorizing content, it is highly important to recognize exactly what is being classified within a website because content can differ dramatically across full path URLs.