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Daily Archives: April 11, 2016

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Ad Tech Platforms & Trading Desks Require Partnership Clarity

Ad Tech & Brand SafetyBy zveloApril 11, 2016

A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to do it. Even the three biggest global ad spenders—Procter & Gamble Co., Unilever and L’Oréal—either have developed or are developing new proprietary technology systems.

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