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Daily Archives: May 23, 2016

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Ad Tech Has Another Problem: Low Quality Traffic.

Ad Tech & Brand SafetyBy zveloMay 23, 2016

It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone will cost $7.2 billion in 2016. But how much of this fraudulent traffic is…

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