Recent studies show the next generation of advertising, focused on contextual intelligence, is poised to eclipse behavioral targeting. Contextual intelligence allows advertisers to combine the relevancy of contextual targeting with key first-party data to serve the right digital ad, to the right person, at a time/place which is relevant to the other information being consumed — maximizing the opportunity for engagement and memorability.
zvelo’s Cybersecurity experts share recommendations for a core set of cybersecurity tools which can be deployed for robust and balanced security throughout the different layers in the Circle of Trust.
Implementing a multi-tiered Circle of Trust approach to cybersecurity allows maximum flexibility with varying degrees of trust for shared network resources.
This post demonstrates the lifecycle of a website and how it moves through zvelo’s InActiveWeb, ProActiveWeb and ActiveWeb.