zvelo, the leading provider of website and device categorization is partnering with ONE by AOL to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads.
“Brand safety in video requires a different approach than desktop and mobile. We’ve found there’s significant value in verifying the actual page a video player is located on.” stated Cordell BaanHofman, zvelo’s Vice President of Business Development. “This helps ONE by AOL video activation player provide ultimate brand safety coupled with superior targeting.”
zvelo’s “Data as a Service” offering uses the zveloDP platform which accepts a range of inputs such as URLs and unstructured content like tweets, text, documents, etc. which are processed by zvelo’s AI and Machine Learning algorithms to create zvelo DP datasets. zveloDP datasets, which include Content, Objectionable, Malicious, IoT Profiles and more, are then subscribed to on an a la carte basis and accessed through simple/lightweight APIs and SDKs.
About zvelo, Inc.
As the proven market leader for content and device categorization, as well as malicious and botnet detection, zvelo is the trusted partner for the market’s preeminent ad tech, network security and mobile service provider subscriber analytics vendors. zvelo solves a diverse range of client business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics and ad fraud prevention.
Beyond the technology, innovation and datasets, zvelo is committed to providing the best responsiveness in the market. zvelo is headquartered in Denver, Colorado with offices in the Philippines, Spain, and Florida.
8350 East Crescent Parkway, Suite 450
Greenwood Village, CO 80111
Phone: (720) 897-8113
zvelo.com or [email protected]