Top websites are targets for malvertising

Estimated Reading Time: < 1 minute

The importance of the Alexa top websites can never be discounted in zvelo’s day-to-day operations. Providing contextual data sets about the Alexa top sites is a vital element for the online advertising market because it can assist in determining the most ideal and brand-safe placement of online ads and other promotional materials.

Content categorization Quality Assurance at zvelo

Estimated Reading Time: 3 minutes

How does zvelo provide the most accurate content categorization service and the best URL database available? The approach is two-fold and while a substantial chunk of the workload is handled by zvelo’s line-up of machine learning and artificial intelligence-based categorization processes and systems, the quality assurance and other daily efforts put forth by its human Web Analysts can never be discounted.