VP of Engineering & Data Operations

To WWW or Not to WWW? – zvelo categorization

If one performs the search “use www or not,” well over a billion results in many of the most popular search engines are returned. The focus of each result may differ. For zvelo, the usage is irrelevant because its contextual categorization processes are designed to identify and handle each component of a URL. At a simplistic view, the basic components of a URL are the following:

Website categorization and URL Parameters

What is a URL parameter? Quite simply it is a string of characters, or a query string, that is appended to a URL that contains data. This data is passed to predefined web applications to find the appropriate content and return it back to the user’s web browser which then generates the entire web page. The query string can also be used for various other methods such as identifying a user’s session or using it as a way to look up information about your online bank account after you have logged in. URLs with parameters are used by various types of web sites however online shopping, auction, and banking type sites are probably the most prevalent.