We Categorize the Web! zvelo is the industry-leading provider of web content categorization, malicious detection, and the zveloDB URL Database—helping antivirus vendors, web filtering providers, MSPs, CASBs, ISPs, Telcos, device manufacturers, ad tech companies, and others make the internet a safer place for all!

EU-US Privacy Shield: New Framework for Translatlantic Data

Estimated Reading Time: 2 minutes EU Commission and United States agree on new framework for transatlantic data flows A new US/EU arrangement puts stronger regulations on companies in the U.S. to protect the personal data of Europeans and stronger monitoring and enforcement by the U.S. A few highlights that new arrangement will include: Strong obligations on companies handling Europeans’ personal…

Explaining zvelo Contextual Categorization

Estimated Reading Time: 6 minutes   The URL checker found on the zvelo.com homepage, previously known as the “Test-a-site” tool, serves to demo various contextual categorizations about URLs that can be derived by licensing zvelo contextual categorization and malicious website detection services. When queried, the URL checker yields a sample of data sets stored within the zvelo URL database, via…

zvelo Joins IAB to aid in fight against ad fraud

Estimated Reading Time: 2 minutes

Ad fraud continues to plague the online advertising industry and advertiser trust in automated ad-serving technologies continues to dwindle. It’s not just traditional display advertising that’s susceptible. Digital video and mobile advertising are seeing their fair share of bot (non-human) generated impressions and clicks as well. zvelo has recently become an Associate Member of the Interactive Advertising Bureau (IAB) to help mold industry best practices to combat ad fraud.

Detecting & Categorizing Websites that Promote Self-Harm

Estimated Reading Time: < 1 minute

zvelo has received many requests from its technology partners who are in the web filtering and parental control sectors to institute and support a new category that can be used to identify websites that promote self-harm behaviors. As a result of such demand, a new “Self Harm” category has been added to the zveloDB® URL database.