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Static HTML websites are becoming increasingly rare, and nowadays sites pack quite the punch. We’ve grown accustomed to photo and video slideshows, widgets, feeds, social network integrations, and other dynamic elements. Websites come overloaded with media, are more interactive, and the content can vary dramatically from page-to-page and can differ even more between end-users or browsing sessions. Much of the content is pulled in dynamically from external sources and most of us fuel the Internet’s growth by creating and uploading content of our own daily and at extremely high upload rates. Making sense of it all can be quite the challenge for technology vendors “needing to know” and following are insights into zvelo’s content categorization approach.