We Categorize the Web! zvelo is the industry-leading provider of web content categorization, malicious detection, and the zveloDB URL Database—helping antivirus vendors, web filtering providers, MSPs, CASBs, ISPs, Telcos, device manufacturers, ad tech companies, and others make the internet a safer place for all!

Greater Online Privacy Control Coming Soon for Consumers

Estimated Reading Time: 3 minutes

Consumers will soon know exactly how much of their personal information is being collected online, by whom, and may one day be able to correct errors or opt-out entirely from such activity. The name of the game is “privacy” and thanks to a combination of recent investigative reporting and pressure from advocacy groups, regulatory entities and politicians, the urgency to reach this point is now mainstream news.

The Convergence of Data Analytics and Security

Estimated Reading Time: 2 minutes A renewed sense of urgency to secure information, networks and electronic devices in order to thwart advanced hacking techniques loomed over the 2013 RSA conference floor in San Francisco. The harsh realization that traditional security measures simply don’t cut it anymore was confirmed by various keynotes and casual hallway conversations between peers.

Why Advertisers are Missing out on Impressions

Estimated Reading Time: 3 minutes

The display advertising process has been pretty consistent over recent years. Advertisers like Coca-Cola, AT&T, and State Farm Group plan and buy available advertising space on publisher websites. The planning and buying is conducted by someone in-house or an outside advertising agency or independent marketer is brought in to facilitate. The use of an advertising platform usually follows and serves to disperse the actual ad units across various web properties for people to consume. People then have the choice to view and click-through on an ad depending on how enticing the offer or messaging is. What happens if an ad unit is not served and people don’t have the opportunity of reacting to it because it simply did not appear? That’s precisely what comScore revealed in their U.S. Digital Future in Focus 2013 report.

Most Common Malicious Websites in Q3 of 2012

Estimated Reading Time: 3 minutes

zveloLABS® has reported statistics and trends about the most visited types of malicious URLs by the international end users of zvelo’s technology partners. These OEM Partners include well over 100 of the world’s leading service providers, UTM and gateway appliance vendors, web filtering and parental controls solutions software makers, online advertising and brand safety technology providers, web analytics firms and many more. The data sample was extracted from actual URLs queried to and contextually categorized by the zveloNET® cloud systems during Q3 of 2012, and numbered in the tens of millions, yet far from the billions of non-malicious queries seen daily. The findings, statistics and trends shed new light on the seriousness, frequency, and negative consequences of compromised (hacked) websites hosted worldwide, and more importantly, accentuates the importance of adequate web filtering and network security.

 

IWF Releases 2011 Annual Report – Shocking Statistics

Estimated Reading Time: 2 minutes The Internet Watch Foundation (IWF), now in its 16th year of combatting some of the worst online criminal content, has released its 2011 Annual and Charity Report. In it, the IWF disclosed some alarming trends and statistics about the proliferation of child sexual abuse images online. The IWF also noted significant successes in combatting this inappropriate type of web content, as detailed in the following excerpts.

Brand Safety a Top Priority for Online Advertisers

Estimated Reading Time: 2 minutes

Brand safety is one of the most important metrics of success for online advertisers. Ad placements on inappropriate web pages can negatively impact brand appeal, leading to lost revenue. PR nightmares will also erupt if ads are delivered onto malicious or compromised websites, which tend to frequently go online and offline. Publishers and online advertising delivery vendors are challenged with addressing the brand safety demand head on, and while some entities have stepped up through noted technological innovation, others still lag in winning over advertiser sentiment.