Anatomy of a Dynamic Website Of the hundreds of billions of URL queries zvelo has received for website categorization in 2013, an estimated 27% have been classified as being dynamic (see image 1). Dynamic categories in this data sample included Social Networking, News, Search Engines, Personal Pages & Blogs, Community Forums, Technology (General), and Chat.…
How does zvelo provide the most accurate content categorization service and the best URL database available? The approach is two-fold and while a substantial chunk of the workload is handled by zvelo’s line-up of machine learning and artificial intelligence-based categorization processes and systems, the quality assurance and other daily efforts put forth by its human Web Analysts can never be discounted.
Static HTML websites are becoming increasingly rare, and nowadays sites pack quite the punch. We’ve grown accustomed to photo and video slideshows, widgets, feeds, social network integrations, and other dynamic elements. Websites come overloaded with media, are more interactive, and the content can vary dramatically from page-to-page and can differ even more between end-users or browsing sessions. Much of the content is pulled in dynamically from external sources and most of us fuel the Internet’s growth by creating and uploading content of our own daily and at extremely high upload rates. Making sense of it all can be quite the challenge for technology vendors “needing to know” and following are insights into zvelo’s content categorization approach.
Reports are plentiful of non-human bots gaming the online advertising industry by delivering fraudulent impressions and click traffic, and the Internet Advertising Bureau (IAB) took note. The IAB released the “Traffic Fraud: Best Practices for Reducing Risk to Exposure” on December 5, 2013, to help online media buyers, publishers and ad networks mitigate the dilemma.
People don’t seem to worry much about privacy when “checking in” to a favorite local restaurant or coffee shop, or from other social media posts that reveal one’s location. What if you were approached by a complete stranger who knew your name and other personally indefinable information within minutes after making an upload? A few socialites got quite the shock after a social media experiment revealed how much personal information can be extracted from publicly viewable status updates.
In mid-2013, British Prime Minister, David Cameron, began a push to block pornographic material on the Web in UK households. Under the new legislation, porn would be filtered by default and citizens would have to opt-in to view such adult content. Enforcement of such an ambitious initiative comes with many content categorization and technical challenges, not just in the UK, but within any internet service provider infrastructure.
zveloLABS once again attended the 2013 Hack In The Box (HITB) conference in Kuala Lumpur, Malaysia, held in mid-October. Of all the wide variety of talks conducted during the conference, I found two correlated with the vulnerabilities of RFID systems to be the most intriguing. I’ve summarized them below.
Wi-Fi hotspots commonly found in many American coffee shops, restaurants and other popular after-school hang outs are providing kids with what they demand – free Internet access. This may help keep them connected with family or friends, in addition to sparing parents from costly data plan overages, but the complimentary Web access was proven to come with a twist in an Adaptive Mobile independent study. The adult, dating, extremist, drug, gambling and other similarly objectionable content typically blocked at home by some type of parental controls solution is easily accessible by kids at these Wi-Fi locations.
Once again, zveloLABS participated in the 2013 ROOTCON annual hacker conference and security gathering in Cebu City, Philippines. It aims to share best practices and technologies through talks by qualified speakers and demos of exciting hacks, tools, tips, and more.
Ad blocking has gained wide consumer acceptance over the past couple of years and a PageFair report suggests it could be costing web-based businesses hundreds of thousands of dollars in lost advertising revenue. In some instances, ad blocking negatively impacted a select number of websites so much they are no longer online. With the use of ad blocking software on the rise, there exists a significant requirement by the ad-tech market to make the most of those actual ad placements that make the cut. In other words, it’s more important than ever for ad units to be in-context with content on web pages, no matter how deep within a website the placements land.