Making the Internet Safer and More Secure. zvelo provides industry-leading cyber threat intelligence and URL classification data services. zvelo’s proprietary AI-based threat detection and categorization technologies, combines curated domains, threat and other data feeds, with the clickstream traffic from its global partner network of 600+ million users and endpoints to provide unmatched visibility, coverage, reach and accuracy. zvelo powers applications and solutions for the world's leading providers of web filtering, endpoint security, brand safety and contextual targeting, cyber threat intelligence and analysis, and more.

Rise of Contextual Targeting—Why It's Here to Stay.

The Rise of Contextual—And Why it’s Here to Stay

Less than a decade ago, contextual was poised to dominate online advertising—delivering on the promise of providing relevant ad content to the consumer at exactly the right time. Over the past several years, the industry has taken a long and costly detour down the audience/behavioral path, only to hit what is increasingly looking like a dead-end due to regulatory, privacy, technical, and other issues. Now, the pendulum is rapidly swinging back to contextual.