Challenge: A competitive intelligence platform provider for the online advertising industry required a contextual categorization engine capable of yielding a wide variety of data sets including language, categories, malicious detection and more to enrich their platform offering. The platform provider’s objective was to improve performance of its customers’ online campaigns through enhanced ad targeting and reduction in ads placed on fraudulent sites.
May 2013 Challenge: The OEM partner, a leading digital video advertising platform provider that helps advertisers drive ROI, while providing publishers with maximum opportunities to monetize their inventories, required comprehensive and highly accurate contextual content categorization of URLs and web pages to ensure brand safety and increase transparency.
Challenge: The OEM partner, a leading provider of big data analytics solutions, had identified a need to capture, curate, categorize and visualize the massive amounts of web usage data sets stemming from mobile service providers’ millions of subscribers in order to develop turnkey analytics offerings its customers can utilize for cross-selling opportunities that exceed traditional business intelligence offerings.
Challenge: Incorporate a URL database and dynamic web content categorization in a content filtering application integrated into a kid-friendly Android tablet that helps assure safe web browsing and protection from inappropriate and adult-oriented web pages and malicious websites.
Challenge: To support its market positioning of secure and safe web browsing, the OEM Partner required a URL database that was able to provide real-time detection of malicious and blockable websites, as well as extensive website content categorization for its rapidly expanding international network of WiFi HotSpots.
Challenge: The OEM Partner is a fast growing Ad Exchange Network with Real-Time Bidding (RTB) and Demand Side Platform (DSP) offerings that wanted to move beyond ad delivery, verification and post-impression analysis to provide product differentiation through pre-emptive brand safety and improved transparency for its customers.
Challenge: Identify and implement a solution that would provide safe Web Browsing protection from malicious and compromised websites for users of the Company’s flagship smartphone security offering. Additionally, provide parental controls web filtering to enable users to block access to porn and other websites with inappropriate content.
Challenge: The OEM Partner, at the forefront of the rapidly growing online advertising network industry, had identified the need for a new URL database that would provide more granular support for categorization at the domain, sub-domain and sub-path level of URLs in order to address the recent IAB™ requirements. As part of this process, the OEM Partner had also stated its objectives as improved inventory vetting, more effective ad placement and improved campaign reporting.
Mobile Service Provider Establishes Industry Standard for Mobile Web Filtering and Web-Threat Protection with zveloDB® Integration
Challenge: Find a single vendor that had the technical competency and business flexibility to support web filtering solutions for the existing consumer-oriented user base, as well as provide a highly competitive premium offering for the business market being targeted by the OEM Partner for future growth, while simultaneously addressing web-based threats to Android™ and iPhone™ devices from mobile apps and malicious website.
Challenge: Develop a compelling web filtering offering that integrates a URL database with excellent coverage, accuracy, malicious website detection, real-time categorization of new URLs and straightforward implementation in a Linux environment.
Challenge: Develop a parental controls web filtering offering as a feature of an endpoint security suite (current suite includes antivirus and spam filtering) to improve competitive positioning and product differentiation. Provide extensive website coverage for the global user base, together with web threat protection, as well as a customized “parental controls” category set, across a family of Windows-based PC platforms.
Challenge: The OEM Partner, one of the fastest-growing providers of UTM solutions, wanted to introduce a premium web filtering offering to provide product differentiation and increase revenue. Additionally, the OEM Partner required a simple integration of a lightweight SDK with its UTM offering.