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Archive for the Ad Fraud Category

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

Ad Roundup: Tools for traffic, ad placement. *****The following article, by Kristina Knight, appears in BizReport‘s web site in Advertising and was originally published on June 13, 2017. In today’s advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic […]

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The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of the trade group Trustworthy Action Group (TAG) to discuss how best to broach the matter of ad fraud, which is forecast to cost the industry in excess of $16bn this year alone, this […]

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In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

*****The following article, by Barry Levine, appears as an online article in the Analytics & Conversation section on MarketingLand’s web site and was originally published on May 3, 2017. Barry Levine interviewed zvelo regarding its release of the Comprehensive Page-level Traffic (CPT) dataset. Zvelo complements its free bot […]

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zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

*****The following article, by Clint Ethington, CEO & Co-Founder of Genius Monkey and appears as an online article in the Business section (Forbes CommunityVoice) on Forbes’ web site and was originally published on April 25, 2017. Three Ways Marketers Can Prevent Today’s Ad Fraud The measurement and […]

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MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

zvelo releases ‘first free bot detection service The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine,  appears within MarTech Today’s web site and was originally published on January 23, 2017 Zvelo, […]

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Inside the zvelo Free Bot Detection Service

Unlimited Bot Detection and dashboard access? For free?! Customers are rightfully cautious when they hear that something is free. Through anecdotal experience, one would typically ask, “What’s the catch?” Or at the very least they assume that they are getting a trial version of a full product. […]

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Bot Fraud: Malware bots vs. Ad-fraud bots

Bot Fraud: Malware bots vs. Ad-fraud bots

Bot Fraud: Malware Bots vs. Ad-fraud Bots The size and magnitude of the Malware and Ad-fraud bot problem is immense and growing. And, as bots continue to proliferate, there’s important distinctions to point out between Malware bots and Ad-fraud bots.  At zvelo, we’re always looking for ways […]

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zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

DSP to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety, improve Ad Targeting and fight fraud We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company […]

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AdTech Has Another Problem: Low-quality Traffic.

AdTech Has Another Problem: Low-quality Traffic.

AdTech Has Another Problem: Low-quality Traffic. It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone […]

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Clear Message Being Delivered to AdTech… Adapt or Die.

Clear Message Being Delivered to AdTech… Adapt or Die.

Clear Message Being Delivered to AdTech… Adapt or Die. Some would say the AdTech industry appears to be intent on gradually destroying itself. The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem. Is there a […]

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Companies creating in-house ad tech trading desks find the need for more partnership clarity.

Companies creating in-house ad tech trading desks find the need for more partnership clarity.

Companies That are Creating In-house Ad Tech Trading Desks Find the Need for More Partnership Clarity A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to […]

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Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Partner SpotX holds Q&A with zvelo Business Development Vice President, Cordell BaanHofman, on all things ad fraud related. SpotX recently sat down with Cordell BaanHofman, our VP Business Development here at zvelo to discuss the current state of fraud in the industry, including brand safety challenges and […]

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IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.

IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.

IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry. A new report* released  by the Interactive Advertising Bureau called, “What Is An Untrustworthy Supply Chain Costing the Digital Advertising Industry,” shows that $8.2 billion being lost to online fraud […]

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Ad Fraud and the Bots Gaming Digital Advertising

Reports are plentiful of non-human bots gaming the online advertising industry by delivering fraudulent impressions and click traffic, and the Internet Advertising Bureau (IAB) took note. The IAB released the “Traffic Fraud: Best Practices for Reducing Risk to Exposure” on December 5, 2013, to help online media buyers, publishers and ad networks mitigate the dilemma.

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Why Advertisers are Missing out on Impressions

The display advertising process has been pretty consistent over recent years. Advertisers like Coca-Cola, AT&T, and State Farm Group plan and buy available advertising space on publisher websites. The planning and buying is conducted by someone in-house or an outside advertising agency or independent marketer is brought in to facilitate. The use of an advertising platform usually follows and serves to disperse the actual ad units across various web properties for people to consume. People then have the choice to view and click-through on an ad depending on how enticing the offer or messaging is. What happens if an ad unit is not served and people don’t have the opportunity of reacting to it because it simply did not appear? That’s precisely what comScore revealed in their U.S. Digital Future in Focus 2013 report.

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Facebook Spam

Online advertising spending in the U.S. is on the rise. In the first quarter of 2011 alone, companies that sold online advertising reportedly surpassed $7 billion in revenue.1 Unfortunately, social engineering scams on Facebook also continue to thrive.2 How are the two related? Unsolicited Facebook spam in the form of status updates is actively infiltrating the social networking giant and aimed at tricking users into visiting websites ridden with survey scams and pop-up advertising, as is the case in the following analysis of a real-world example. This trend will continue to degrade the credibility of the online advertising industry and could possibly taint the images of the brands that these spam campaigns are targeting.

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Affiliate Program Fraud

What happens when you offer up money to anyone who can drive traffic to your website?  Hackers, scammers, spammers and fraudsters come to your aid.  That’s the case with online movie site zml.com, which offers 30% of each sale and 5% of rebills paid via anonymous means to anyone who refers paying customers to the site.  And zml.com is just one of many.

 

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