A growing social networking company required a highly granular and accurate website categorization feed to track, analyze, group user interests and behavior at scale in order to provide anonymous user-specific curated feed results and connections.Details
The Ad Tech industry relies on Ad Fraud Prevention solutions to protect its advertisers and consumers. Ad Fraud Prevention saves money and prevents funding criminal and terrorist organizations.
Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation
With the digital advertising industry increasingly shaped by programmatic ad buying, brands are realizing the necessity – from a brand safety perspective – of ensuring that their ads steer clear of associations with objectionable content.Details
SpotX Announces Support for IAB’s ads.txt to Verify Seller Credentials Leverages zvelo for anti-fraud monitoring as a key authentication vendor to offer transparency and inventory assurance for buyers. Video ad serving platform SpotX has been aggressively taking steps to ensure all inventory available to buyers via its platform is sourced directly from owned-and-operated publishers or…Details
First, zvelo has released the Invalid Traffic dataset; the new dataset should help brands better determine the health of the traffic to their sites by detecting data centers, web and fake crawlers, and other fraudulent traffic sources.
Helping Eliminate Wasteful Ad Spending Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of the trade group Trustworthy Action Group (TAG) to discuss how best to broach the matter of ad fraud, which is forecast to cost the industry in excess of $16bn this year alone, this week, amid wider…
In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers.
This week, the Denver area-based firm announced a complementary service, which it says is the first to detect non-human traffic on a specific page, rather than at the site level.
*****The following article, by Clint Ethington, CEO & Co-Founder of Genius Monkey and appears as an online article in the Business section (Forbes CommunityVoice) on Forbes’ web site and was originally published on April 25, 2017. Three Ways Marketers Can Prevent Today’s Ad Fraud The measurement and tracking of today’s advertising results are susceptible to…
zvelo Releases The Most Comprehensive Bot Detection Service For Web Traffic Quality Reporting & Ad Tech Platforms The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine, appears within MarTech Today’s web site and was originally published on January 23,…Details
With the recent, polarizing U.S. Presidential election, the topic of fake news has come up often. The national conversation about it is usually centered around two topics: how much it has influenced and continues to influence the political opinions of Americans who frequent social media, and how something needs to be done to better identify and filter it out.