Archive for the Ad Fraud Prevention Category

Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation

Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation

The role of content categorization in ensuring brand safety by Jeff Finn, CEO of zvelo With the digital advertising industry increasingly shaped by programmatic ad buying, brands are realizing the necessity – from a brand safety perspective – of ensuring that their ads steer clear of associations […]

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SpotX Offers Transparency and Inventory Assurance with Support for IAB’s ads.txt and zvelo for Anti-fraud Monitoring

SpotX Offers Transparency and Inventory Assurance with Support for IAB’s ads.txt and zvelo for Anti-fraud Monitoring

SpotX Announces Support for IAB’s ads.txt to Verify Seller Credentials Leverages zvelo for anti-fraud monitoring as a key authentication vendor to offer transparency and inventory assurance for buyers. Video ad serving platform SpotX has been aggressively taking steps to ensure all inventory available to buyers via its […]

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Marketing Tech features “Using curated marketplaces to ensure brand safety in digital ad buys” by Jeff Finn, CEO of zvelo

Marketing Tech features “Using curated marketplaces to ensure brand safety in digital ad buys” by Jeff Finn, CEO of zvelo

Using curated marketplaces to ensure brand safety in digital ad buys by Jeff Finn, CEO of zvelo   When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been […]

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zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

Ad Roundup: Tools for traffic, ad placement. *****The following article, by Kristina Knight, appears in BizReport‘s web site in Advertising and was originally published on June 13, 2017. In today’s advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic […]

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The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of the trade group Trustworthy Action Group (TAG) to discuss how best to broach the matter of ad fraud, which is forecast to cost the industry in excess of $16bn this year alone, this […]

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MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

zvelo releases ‘first free bot detection service The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine,  appears within MarTech Today’s web site and was originally published on January 23, 2017 Zvelo, […]

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Inside the zvelo Free Bot Detection Service

Unlimited Bot Detection and dashboard access? For free?! Customers are rightfully cautious when they hear that something is free. Through anecdotal experience, one would typically ask, “What’s the catch?” Or at the very least they assume that they are getting a trial version of a full product. […]

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Bot Fraud: Malware bots vs. Ad-fraud bots

Bot Fraud: Malware bots vs. Ad-fraud bots

Bot Fraud: Malware Bots vs. Ad-fraud Bots The size and magnitude of the Malware and Ad-fraud bot problem is immense and growing. And, as bots continue to proliferate, there’s important distinctions to point out between Malware bots and Ad-fraud bots.  At zvelo, we’re always looking for ways […]

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zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

DSP to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety, improve Ad Targeting and fight fraud We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company […]

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Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer

Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer

Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer With the recent release of zveloDP™, zvelo’s Data as a Service platform, we thought it was an excellent opportunity to ask some questions about the platform and get some insight into the […]

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AdTech Has Another Problem: Low-quality Traffic.

AdTech Has Another Problem: Low-quality Traffic.

AdTech Has Another Problem: Low-quality Traffic. It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone […]

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Clear Message Being Delivered to AdTech… Adapt or Die.

Clear Message Being Delivered to AdTech… Adapt or Die.

Clear Message Being Delivered to AdTech… Adapt or Die. Some would say the AdTech industry appears to be intent on gradually destroying itself. The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem. Is there a […]

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Companies creating in-house ad tech trading desks find the need for more partnership clarity.

Companies creating in-house ad tech trading desks find the need for more partnership clarity.

Companies That are Creating In-house Ad Tech Trading Desks Find the Need for More Partnership Clarity A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to […]

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Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Partner SpotX holds Q&A with zvelo Business Development Vice President, Cordell BaanHofman, on all things ad fraud related. SpotX recently sat down with Cordell BaanHofman, our VP Business Development here at zvelo to discuss the current state of fraud in the industry, including brand safety challenges and […]

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IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.

IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.

IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry. A new report* released  by the Interactive Advertising Bureau called, “What Is An Untrustworthy Supply Chain Costing the Digital Advertising Industry,” shows that $8.2 billion being lost to online fraud […]

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Pre-emptive ad fraud detection = protection

Pre-emptive ad fraud detection = protection On June 26th, Kathy Leake, CEO of Qualia, wrote a very thoughtful column entitled “We Need Clearer Fraud Definitions, More Standard Measurement.” In it, she called for fraud definitions to be agreed upon between buyers and sellers and for pre-emptive fraud […]

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Ad Age looks inside Google’s war on ad fraud

Ad Age looks inside Google’s war on ad fraud Ad Age had an opportunity to look inside the hood of Google’s war on ad fraud and the article is an eye opener for those who really have never looked into the dark places on the web. Although […]

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Too Damn Rich – Ad Fraud

Too Damn Rich – Ad Fraud I recently read an article that predicts global ad tech revenue will rise from a forecasted humble $30 billion for 2015, to $100 billion in 2020. If ad tech were a country, it would have a larger economy than 120 countries. […]

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How Ad Networks are Being Used for Scamvertising

How Ad Networks are Being Used for Scamvertising The Internet age has shown us a myriad of online scams, from get rich quick schemes to winning the lottery, typically originating via an email hook. This is a blind way of distributing scams, since scammers have no way […]

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zvelo Joins IAB to aid in fight against ad fraud

Ad fraud continues to plague the online advertising industry and advertiser trust in automated ad-serving technologies continues to dwindle. It’s not just traditional display advertising that’s susceptible. Digital video and mobile advertising are seeing their fair share of bot (non-human) generated impressions and clicks as well. zvelo has recently become an Associate Member of the Interactive Advertising Bureau (IAB) to help mold industry best practices to combat ad fraud.

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