The Ad Tech industry relies on Ad Fraud Prevention solutions to protect its advertisers and consumers. Ad Fraud Prevention tools save money and prevent funding criminal or terrorist organizations through fraudulent ad spend.

MarTech Today: zvelo releases Bot Detection Service

Estimated Reading Time: 2 minutes zvelo Releases The Most Comprehensive Bot Detection Service For Web Traffic Quality Reporting & Ad Tech Platforms The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine,  appears within MarTech Today’s web site and was originally published on January 23,…

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Understanding the Fake News Problem: Challenges with Identification and Categorization

Understanding the Fake News Problem: Challenges with Classification

Estimated Reading Time: 7 minutes With the recent, polarizing U.S. Presidential election, the topic of fake news has come up often. The national conversation about it is usually centered around two topics:  how much it has influenced and continues to influence the political opinions of Americans who frequent social media, and how something needs to be done to better identify and filter it out.

zvelo Signs Contract with Fast-Growing Demand Side Platform

Estimated Reading Time: < 1 minute We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company will use these datasets to improve ad targeting, strengthen the their brand safety offering and help to eliminate ad fraud in their programmatic buying platform.

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zvelo Introduces Content Dataset for Enhanced Categorization

Estimated Reading Time: 2 minutes zveloDP™ Content Dataset Supports Page-level Granularity with nearly 500 Categories in Dozens of Languages Today zvelo announced the delivery of the enhanced Content dataset on the zveloDP.  The enhancements of the Content dataset extends zvelo’s market leadership position established over the past decade of the most accurate and broadest coverage content categorization offering available. The…

zvelo Launches Data as a Service Platform, zveloDP™ and API

Estimated Reading Time: 2 minutes zvelo, the leading provider of website and device categorization, today announced the launch of zveloDP – an open, scalable, Data as a Service (“Daas”) platform which provides access to page-level, traffic and device categorization (including malicious and profiling) datasets through easy-to-implement APIs.  

Clear Message Being Delivered to AdTech… Adapt or Die.

Estimated Reading Time: < 1 minute A Clear Message Being Delivered to AdTech… Adapt or Die. Some would say the AdTech industry appears to be intent on gradually destroying itself. The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem. Is there a path to an efficient market where good…