Estimated Reading Time: 2 minutes zvelo Releases The Most Comprehensive Bot Detection Service For Web Traffic Quality Reporting & Ad Tech Platforms The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine, appears within MarTech Today’s web site and was originally published on January 23,…Details
The Ad Tech industry relies on Ad Fraud Prevention solutions to protect its advertisers and consumers. Ad Fraud Prevention tools save money and prevent funding criminal or terrorist organizations through fraudulent ad spend.
Estimated Reading Time: 7 minutes With the recent, polarizing U.S. Presidential election, the topic of fake news has come up often. The national conversation about it is usually centered around two topics: how much it has influenced and continues to influence the political opinions of Americans who frequent social media, and how something needs to be done to better identify and filter it out.
Estimated Reading Time: 3 minutes Here is a look at what customers get when they sign up for the zvelo Bot Detection service:
Estimated Reading Time: 5 minutes The size and magnitude of the Malware and Ad-fraud bot problem is immense and growing. And, as bots continue to proliferate, there’s important distinctions to point out between Malware bots and Ad-fraud bots.
Estimated Reading Time: < 1 minute We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company will use these datasets to improve ad targeting, strengthen the their brand safety offering and help to eliminate ad fraud in their programmatic buying platform.Details
Estimated Reading Time: 2 minutes zveloDP™ Content Dataset Supports Page-level Granularity with nearly 500 Categories in Dozens of Languages Today zvelo announced the delivery of the enhanced Content dataset on the zveloDP. The enhancements of the Content dataset extends zvelo’s market leadership position established over the past decade of the most accurate and broadest coverage content categorization offering available. The…
Estimated Reading Time: 2 minutes zvelo, the leading provider of website and device categorization, today announced the launch of zveloDP – an open, scalable, Data as a Service (“Daas”) platform which provides access to page-level, traffic and device categorization (including malicious and profiling) datasets through easy-to-implement APIs.
Estimated Reading Time: 4 minutes It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone will cost $7.2 billion in 2016. But how much of this fraudulent traffic is…
Estimated Reading Time: < 1 minute A Clear Message Being Delivered to AdTech… Adapt or Die. Some would say the AdTech industry appears to be intent on gradually destroying itself. The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem. Is there a path to an efficient market where good…
How a competitive business intelligence platform provider for online advertising licensed zvelo’s contextual categorization engine to yield data sets from web pages used or ads including language, categories, sentiment, named entities, ad fraud detection and more to enrich their offering.Details