The Ad Tech industry relies on Ad Fraud Prevention solutions to protect its advertisers and consumers. Ad Fraud Prevention tools save money and prevent funding criminal or terrorist organizations through fraudulent ad spend.

Ad Tech Platforms & Trading Desks Require Partnership Clarity

Estimated Reading Time: 2 minutes A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to do it. Even the three biggest global ad spenders—Procter & Gamble Co., Unilever and L’Oréal—either have developed or are developing new proprietary technology systems.

Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Estimated Reading Time: 5 minutes Partner SpotX holds Q&A with zvelo Business Development Vice President, Cordell BaanHofman, on all things ad fraud related. SpotX recently sat down with Cordell BaanHofman, our VP Business Development here at zvelo to discuss the current state of fraud in the industry, including brand safety challenges and ways combat them. They were curious about how…

Pre-emptive ad fraud detection = protection

Estimated Reading Time: 2 minutes On June 26th, Kathy Leake, CEO of Qualia, wrote a very thoughtful column entitled “We Need Clearer Fraud Definitions, More Standard Measurement.” In it, she called for fraud definitions to be agreed upon between buyers and sellers and for pre-emptive fraud protection. We couldn’t agree more! On the fraud definitions, there are very clear cases…