A growing social networking company required a highly granular and accurate website categorization feed to track, analyze, group user interests and behavior at scale in order to provide anonymous user-specific curated feed results and connections.Details
Identifying, tracking, and preventing bot traffic (non-human traffic) and low quality traffic is critical to online advertisers, security professionals, website administrators, and more. zvelo’s ad tech solutions and traffic monitoring services provide advanced insight into bot traffic—using machine learning and dozens of key identifiers to determine if page behavior is coming from humans or bots.
First, zvelo has released the Invalid Traffic dataset; the new dataset should help brands better determine the health of the traffic to their sites by detecting data centers, web and fake crawlers, and other fraudulent traffic sources.
In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers.
This week, the Denver area-based firm announced a complementary service, which it says is the first to detect non-human traffic on a specific page, rather than at the site level.
*****The following article, by Clint Ethington, CEO & Co-Founder of Genius Monkey and appears as an online article in the Business section (Forbes CommunityVoice) on Forbes’ web site and was originally published on April 25, 2017. Three Ways Marketers Can Prevent Today’s Ad Fraud The measurement and tracking of today’s advertising results are susceptible to…
zvelo Releases The Most Comprehensive Bot Detection Service For Web Traffic Quality Reporting & Ad Tech Platforms The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine, appears within MarTech Today’s web site and was originally published on January 23,…Details
Here is a look at what customers get when they sign up for the zvelo Bot Detection service:
The size and magnitude of the Malware and Ad-fraud bot problem is immense and growing. And, as bots continue to proliferate, there’s important distinctions to point out between Malware bots and Ad-fraud bots.
It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone will cost $7.2 billion in 2016. But how much of this fraudulent traffic is…
A Clear Message Being Delivered to AdTech… Adapt or Die. Some would say the AdTech industry appears to be intent on gradually destroying itself. The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem. Is there a path to an efficient market where good…
How a competitive business intelligence platform provider for online advertising licensed zvelo’s contextual categorization engine to yield data sets from web pages used or ads including language, categories, sentiment, named entities, ad fraud detection and more to enrich their offering.Details