Identifying, tracking, and preventing bot traffic (non-human traffic) and low quality traffic is critical to online advertisers, security professionals, website administrators, and more. zvelo’s ad tech solutions and traffic monitoring services provide advanced insight into bot traffic—using machine learning and dozens of key identifiers to determine if page behavior is coming from humans or bots.

Ad Tech Platforms & Trading Desks Require Partnership Clarity

A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to do it. Even the three biggest global ad spenders—Procter & Gamble Co., Unilever and L’Oréal—either have developed or are developing new proprietary technology systems.

More Relevancy for Ad Targeting with Greater Granularity

zvelo once offered 53 categories that were used to classify content on websites about Businesses & Services, Politics & Law, Portal Sites and others. This was later raised to 141 categories to help cover even more topics. The latest version boasts nearly 500 categories, making it one of the most granular categorization sets in the industry. We’ve managed to upgrade our categorization systems to better serve the needs of our existing and future technology partners and following is one example why this matters.