Archive for the Ad Tech Category






Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation

Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation

The role of content categorization in ensuring brand safety by Jeff Finn, CEO of zvelo With the digital advertising industry increasingly shaped by programmatic ad buying, brands are realizing the necessity – from a brand safety perspective – of ensuring that their ads steer clear of associations with objectionable content. *****The following article, by Jeff Finn, is featured on CMO Innovation‘s website and was originally published on September 19, 2017. The big boycott Just months ago, this issue […]

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zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

Ad Roundup: Tools for traffic, ad placement. *****The following article, by Kristina Knight, appears in BizReport‘s web site in Advertising and was originally published on June 13, 2017. In today’s advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic sources, get their information to customers, and optimize content. First, zvelo has released the Invalid Traffic dataset; the new dataset should help brands better determine the health of […]

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The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of the trade group Trustworthy Action Group (TAG) to discuss how best to broach the matter of ad fraud, which is forecast to cost the industry in excess of $16bn this year alone, this week, amid wider efforts to meet this need from tech vendors. *****The following article, by Lisa Lacy, appears in the news section  on The Drum’s web site and was originally […]

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In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

*****The following article, by Barry Levine, appears as an online article in the Analytics & Conversation section on MarketingLand’s web site and was originally published on May 3, 2017. Barry Levine interviewed zvelo regarding its release of the Comprehensive Page-level Traffic (CPT) dataset. Zvelo complements its free bot detection with first page-level breakdown The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic service. In January, categorization and anti-malware firm Zvelo launched a free bot detection service […]

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zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

*****The following article, by Clint Ethington, CEO & Co-Founder of Genius Monkey and appears as an online article in the Business section (Forbes CommunityVoice) on Forbes’ web site and was originally published on April 25, 2017. Three Ways Marketers Can Prevent Today’s Ad Fraud The measurement and tracking of today’s advertising results are susceptible to contamination, plagued by malicious fraudulent activity that’s created in various ways. Ideally, fraudulent ads would never be able to make […]

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Oath (formerly AOL) and zvelo Partner to Drive Brand Safety Across Video Player

Oath (formerly AOL) and zvelo Partner to Drive Brand Safety Across Video Player

zvelo, the leading provider of website and device categorization is partnering with ONE by AOL – an Oath brand to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and mobile.  We’ve found there’s significant value in verifying the actual page a video player is located on.” stated Cordell BaanHofman, zvelo’s Vice President of Business Development.  […]

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Inside the zvelo Free Bot Detection Service

Unlimited Bot Detection and Dashboard Access? For Free?! Customers are rightfully cautious when they hear that something is free. Through anecdotal experience, one would typically ask, “What’s the catch?” Or at the very least they assume that they are getting a trial version of a full product. The choice to make our Bot Detection offering completely free was an easy one for us. In order to gauge the importance that the industry places on bot [...]Read more

zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

DSP to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety, improve Ad Targeting and fight fraud We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company will use these datasets to improve ad targeting, strengthen the their brand safety offering and help to eliminate ad fraud in their programmatic buying platform. You can read […]

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Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer

Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer

Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer With the recent release of zveloDP™, zvelo’s Data as a Service platform, we thought it was an excellent opportunity to ask some questions about the platform and get some insight into the technology behind the curtain. Q:  First things first, what is zveloDP? At its core, the zveloDP is an API to a trained AI that “sees” the internet. This […]

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zvelo now provides Cloud and Local Integration Options for Ultra-fast and Secure Access to Content and Device Datasets with zveloAPI™

zvelo now provides Cloud and Local Integration Options for Ultra-fast and Secure Access to Content and Device Datasets with zveloAPI™

zvelo Unveils zveloAPI™  to Power High-speed Access to Datasets zvelo, the leading provider of website and device categorization, unveils zveloAPI™, an ultra-fast, secure API, for accessing the zveloDP datasets through cloud-based queries and streaming data feeds. zveloAPI was designed to support a broad range of integration and deployment requirements, including: Cloud-based queries of any of the zveloDP datasets – ideal for mobile devices with limited storage resources, such as web filtering or parental controls on […]

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AdTech Has Another Problem: Low-quality Traffic.

AdTech Has Another Problem: Low-quality Traffic.

AdTech Has Another Problem: Low-quality Traffic. It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone will cost $7.2 billion in 2016. But how much of this fraudulent traffic is actually non-human, and how much of it is actually human, but of sub-optimal quality? […]

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Clear Message Being Delivered to AdTech… Adapt or Die.

Clear Message Being Delivered to AdTech… Adapt or Die.

Clear Message Being Delivered to AdTech… Adapt or Die. Some would say the AdTech industry appears to be intent on gradually destroying itself. The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem. Is there a path to an efficient market where good performance is rewarded? Can it step up and create stronger experiences for users while providing better monetization for publishers? The worst-case […]

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Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Partner SpotX holds Q&A with zvelo Business Development Vice President, Cordell BaanHofman, on all things ad fraud related. SpotX recently sat down with Cordell BaanHofman, our VP Business Development here at zvelo to discuss the current state of fraud in the industry, including brand safety challenges and ways combat them. They were curious about how zvelo combines artificial intelligence with human-supervised machine learning methodologies to deliver the most extensive content categorization, malicious site detection, botnet […]

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EU-US Privacy Shield: EU Commission and United States agree on new framework for transatlantic data flows

EU-US Privacy Shield: EU Commission and United States agree on new framework for transatlantic data flows

EU-US Privacy Shield EU Commission and United States agree on new framework for transatlantic data flows A new US/EU arrangement puts stronger regulations on companies in the U.S. to protect the personal data of Europeans and stronger monitoring and enforcement by the U.S. A few highlights that new arrangement will include: Strong obligations on companies handling Europeans’ personal data and robust enforcement. U.S. companies wishing to import personal data from Europe will need to commit […]

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