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Archive for the Ad Tech Category

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

Ad Roundup: Tools for traffic, ad placement. *****The following article, by Kristina Knight, appears in BizReport‘s web site in Advertising and was originally published on June 13, 2017. In today’s advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic […]

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The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of the trade group Trustworthy Action Group (TAG) to discuss how best to broach the matter of ad fraud, which is forecast to cost the industry in excess of $16bn this year alone, this […]

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In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

*****The following article, by Barry Levine, appears as an online article in the Analytics & Conversation section on MarketingLand’s web site and was originally published on May 3, 2017. Barry Levine interviewed zvelo regarding its release of the Comprehensive Page-level Traffic (CPT) dataset. Zvelo complements its free bot […]

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zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

*****The following article, by Clint Ethington, CEO & Co-Founder of Genius Monkey and appears as an online article in the Business section (Forbes CommunityVoice) on Forbes’ web site and was originally published on April 25, 2017. Three Ways Marketers Can Prevent Today’s Ad Fraud The measurement and […]

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In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

*****The following article, by Lindsay Rowntree, appears as an online article in the News section on ExchangeWire’s web site and was originally published on April 20, 2017. Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and […]

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“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

*****The following article, by Winston Thomas, appears as an online article on CMO Innovation’s web site and was originally published on April 19, 2017. CMOs Need to Own Up to YouTube Ad Debacle by Winston Thomas, CMO Innovation The YouTube ad placement problem, where ads were placed along […]

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In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

*****The following article, by Jeff Finn, appears within the Brand Management and Digital Marketing section of Brand Quarterly’s web site and was originally published on April 11, 2017. In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from […]

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AOL and zvelo Partner to Drive Brand Safety Across Video Player

AOL and zvelo Partner to Drive Brand Safety Across Video Player

zvelo, the leading provider of website and device categorization is partnering with ONE by AOL to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and […]

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MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

zvelo releases ‘first free bot detection service The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine,  appears within MarTech Today’s web site and was originally published on January 23, 2017 Zvelo, […]

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Inside the zvelo Free Bot Detection Service

Unlimited Bot Detection and dashboard access? For free?! Customers are rightfully cautious when they hear that something is free. Through anecdotal experience, one would typically ask, “What’s the catch?” Or at the very least they assume that they are getting a trial version of a full product. […]

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zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

DSP to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety, improve Ad Targeting and fight fraud We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company […]

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Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer

Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer

Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer With the recent release of zveloDP™, zvelo’s Data as a Service platform, we thought it was an excellent opportunity to ask some questions about the platform and get some insight into the […]

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zvelo now provides Cloud and Local Integration Options for Ultra-fast and Secure Access to Content and Device Datasets with zveloAPI™

zvelo now provides Cloud and Local Integration Options for Ultra-fast and Secure Access to Content and Device Datasets with zveloAPI™

zvelo Unveils zveloAPI™  to Power High-speed Access to Datasets zvelo, the leading provider of website and device categorization, unveils zveloAPI™, an ultra-fast, secure API, for accessing the zveloDP datasets through cloud-based queries and streaming data feeds. zveloAPI was designed to support a broad range of integration and […]

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AdTech Has Another Problem: Low-quality Traffic.

AdTech Has Another Problem: Low-quality Traffic.

AdTech Has Another Problem: Low-quality Traffic. It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone […]

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Clear Message Being Delivered to AdTech… Adapt or Die.

Clear Message Being Delivered to AdTech… Adapt or Die.

Clear Message Being Delivered to AdTech… Adapt or Die. Some would say the AdTech industry appears to be intent on gradually destroying itself. The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem. Is there a […]

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Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Ad Fraud Q&A: Partner SpotX Talks Ad Fraud with zvelo

Partner SpotX holds Q&A with zvelo Business Development Vice President, Cordell BaanHofman, on all things ad fraud related. SpotX recently sat down with Cordell BaanHofman, our VP Business Development here at zvelo to discuss the current state of fraud in the industry, including brand safety challenges and […]

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EU-US Privacy Shield: EU Commission and United States agree on new framework for transatlantic data flows

EU-US Privacy Shield: EU Commission and United States agree on new framework for transatlantic data flows

EU-US Privacy Shield EU Commission and United States agree on new framework for transatlantic data flows A new US/EU arrangement puts stronger regulations on companies in the U.S. to protect the personal data of Europeans and stronger monitoring and enforcement by the U.S. A few highlights that […]

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