Archive for the Brand Safety Category

The Other Winner of the EU ePrivacy Regulation – Contextual Targeting

The Other Winner of the EU ePrivacy Regulation – Contextual Targeting

The Other Winner of the EU ePrivacy Regulation – Contextual Targeting Recently, Digiday published an article about the “winners and losers” of the new EU ePrivacy law. As suspected, behavioral targeting is a clear loser due to its reliance on cookie-based targeting. The only winners mentioned seemed to be those outside of the realm of digital advertising. When the dust settles, after every publisher and tech company rushes to be compliant with these new rules, […]

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Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation

Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation

The role of content categorization in ensuring brand safety by Jeff Finn, CEO of zvelo With the digital advertising industry increasingly shaped by programmatic ad buying, brands are realizing the necessity – from a brand safety perspective – of ensuring that their ads steer clear of associations with objectionable content. *****The following article, by Jeff Finn, is featured on CMO Innovation‘s website and was originally published on September 19, 2017. The big boycott Just months ago, this issue […]

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zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children

zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children

zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children   “WE KNOW THAT TECHNOLOGY FACILITATES THE SEXUAL EXPLOITATION OF CHILDREN, BUT WE ALSO KNOW THAT WITHIN TECHNOLOGY RESIDES A SOLUTION.” – ERNIE ALLEN, FORMER PRESIDENT & CEO THE INTERNATIONAL CENTRE FOR MISSING AND EXPLOITED CHILDREN All of us here at zvelo are incredibly proud of the staff who tirelessly participate in these efforts. You are our rockstars. Our heroes. And, while it […]

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zvelo Urges Partners (and everyone) to Update their SSL Certificates to SHA-2

zvelo Urges Partners (and everyone) to Update their SSL Certificates to SHA-2

zvelo Urges Partners (and everyone) to Update their SSL Certificates to SHA-2 After December 31, 2015, SSL certificates that use the SHA-1 hash algorithm for their signature will be declared “technology non grata” on the modern Internet. It’s important to note that this is an industry-wide change and not specific to just zvelo’s products. As a result, beginning January 1, 2016, all partners (and everyone in general) will need to support SHA-2 SSL signed certificates […]

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Companies creating in-house ad tech trading desks find the need for more partnership clarity.

Companies creating in-house ad tech trading desks find the need for more partnership clarity.

Companies That are Creating In-house Ad Tech Trading Desks Find the Need for More Partnership Clarity A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to do it. Even the three biggest global ad spenders—Procter & Gamble Co., Unilever and L’Oréal—either have developed or are developing new proprietary technology systems. And, while they are […]

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EU-US Privacy Shield: EU Commission and United States agree on new framework for transatlantic data flows

EU-US Privacy Shield: EU Commission and United States agree on new framework for transatlantic data flows

EU-US Privacy Shield EU Commission and United States agree on new framework for transatlantic data flows A new US/EU arrangement puts stronger regulations on companies in the U.S. to protect the personal data of Europeans and stronger monitoring and enforcement by the U.S. A few highlights that new arrangement will include: Strong obligations on companies handling Europeans’ personal data and robust enforcement. U.S. companies wishing to import personal data from Europe will need to commit […]

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Ad Blocking: Consumer Response to Dismal User Experience

Ad Blocking: Consumer Response to Dismal User Experience

Ad Blocking: Consumer Response to Dismal User Experience Ad Blocking is garnering much attention these days and statistics show there is a dramatic increase in the number of consumers who are taking advantage of ad blocking technologies. In fact, a recent IAB study noted a 48% YOY increase in active ad blocking users for the 12 months ending June 2015. It is estimated that around 35% of U.S Internet users utilize ad-blocking technology and 63% […]

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IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.

IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.

IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry. A new report* released  by the Interactive Advertising Bureau called, “What Is An Untrustworthy Supply Chain Costing the Digital Advertising Industry,” shows that $8.2 billion being lost to online fraud with the major problem areas being: malware – $1.1B, invalid traffic – $4.6B, and infringed content – $2.5B. According to IAB, fraudulent impressions, infringed content, and malvertising are […]

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Contextual Categorization & Brand Safety – French Child Abuse Trial

Advertisements are everywhere, from print publications to road-side billboards, and of course TV and on the Web. The intent of advertising is no different regardless of the medium. Advertisers are constantly feuding to win over consumer sentiment. On the Internet, ad-serving technologies have become so advanced that ads can now be targeted based on one’s individual web browsing history and behaviors, likes, shares, location, device type and other factors. From time to time, however, ad placements land severely out-of-context, and here is one such example of online advertising gone bad.

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Brand Safety a Top Priority for Online Advertisers

Brand safety is one of the most important metrics of success for online advertisers. Ad placements on inappropriate web pages can negatively impact brand appeal, leading to lost revenue. PR nightmares will also erupt if ads are delivered onto malicious or compromised websites, which tend to frequently go online and offline. Publishers and online advertising delivery vendors are challenged with addressing the brand safety demand head on, and while some entities have stepped up through noted technological innovation, others still lag in winning over advertiser sentiment.

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