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Archive for the Brand Safety Category

In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

*****The following article, by Lindsay Rowntree, appears as an online article in the News section on ExchangeWire’s web site and was originally published on April 20, 2017. Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and […]

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“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

*****The following article, by Winston Thomas, appears as an online article on CMO Innovation’s web site and was originally published on April 19, 2017. CMOs Need to Own Up to YouTube Ad Debacle by Winston Thomas, CMO Innovation The YouTube ad placement problem, where ads were placed along […]

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In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

*****The following article, by Jeff Finn, appears within the Brand Management and Digital Marketing section of Brand Quarterly’s web site and was originally published on April 11, 2017. In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from […]

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AOL and zvelo Partner to Drive Brand Safety Across Video Player

AOL and zvelo Partner to Drive Brand Safety Across Video Player

zvelo, the leading provider of website and device categorization is partnering with ONE by AOL to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and […]

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MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

zvelo releases ‘first free bot detection service The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine,  appears within MarTech Today’s web site and was originally published on January 23, 2017 Zvelo, […]

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zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children

zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children

zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children   “WE KNOW THAT TECHNOLOGY FACILITATES THE SEXUAL EXPLOITATION OF CHILDREN, BUT WE ALSO KNOW THAT WITHIN TECHNOLOGY RESIDES A SOLUTION.” – ERNIE ALLEN, FORMER PRESIDENT & CEO THE INTERNATIONAL CENTRE FOR MISSING AND EXPLOITED […]

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zvelo Urges Partners (and everyone) to Update their SSL Certificates to SHA-2

zvelo Urges Partners (and everyone) to Update their SSL Certificates to SHA-2

zvelo Urges Partners (and everyone) to Update their SSL Certificates to SHA-2 After December 31, 2015, SSL certificates that use the SHA-1 hash algorithm for their signature will be declared “technology non grata” on the modern Internet. It’s important to note that this is an industry-wide change […]

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Companies creating in-house ad tech trading desks find the need for more partnership clarity.

Companies creating in-house ad tech trading desks find the need for more partnership clarity.

Companies That are Creating In-house Ad Tech Trading Desks Find the Need for More Partnership Clarity A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to […]

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EU-US Privacy Shield: EU Commission and United States agree on new framework for transatlantic data flows

EU-US Privacy Shield: EU Commission and United States agree on new framework for transatlantic data flows

EU-US Privacy Shield EU Commission and United States agree on new framework for transatlantic data flows A new US/EU arrangement puts stronger regulations on companies in the U.S. to protect the personal data of Europeans and stronger monitoring and enforcement by the U.S. A few highlights that […]

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Ad Blocking: Consumer Response to Dismal User Experience

Ad Blocking: Consumer Response to Dismal User Experience

Ad Blocking: Consumer Response to Dismal User Experience Ad Blocking is garnering much attention these days and statistics show there is a dramatic increase in the number of consumers who are taking advantage of ad blocking technologies. In fact, a recent IAB study noted a 48% YOY […]

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IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.

IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.

IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry. A new report* released  by the Interactive Advertising Bureau called, “What Is An Untrustworthy Supply Chain Costing the Digital Advertising Industry,” shows that $8.2 billion being lost to online fraud […]

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Contextual Categorization & Brand Safety – French Child Abuse Trial

Advertisements are everywhere, from print publications to road-side billboards, and of course TV and on the Web. The intent of advertising is no different regardless of the medium. Advertisers are constantly feuding to win over consumer sentiment. On the Internet, ad-serving technologies have become so advanced that ads can now be targeted based on one’s individual web browsing history and behaviors, likes, shares, location, device type and other factors. From time to time, however, ad placements land severely out-of-context, and here is one such example of online advertising gone bad.

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Brand Safety a Top Priority for Online Advertisers

Brand safety is one of the most important metrics of success for online advertisers. Ad placements on inappropriate web pages can negatively impact brand appeal, leading to lost revenue. PR nightmares will also erupt if ads are delivered onto malicious or compromised websites, which tend to frequently go online and offline. Publishers and online advertising delivery vendors are challenged with addressing the brand safety demand head on, and while some entities have stepped up through noted technological innovation, others still lag in winning over advertiser sentiment.

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