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Archive for the In the News Category

In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

*****The following article, by Lindsay Rowntree, appears as an online article in the News section on ExchangeWire’s web site and was originally published on April 20, 2017. Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and […]

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“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

*****The following article, by Winston Thomas, appears as an online article on CMO Innovation’s web site and was originally published on April 19, 2017. CMOs Need to Own Up to YouTube Ad Debacle by Winston Thomas, CMO Innovation The YouTube ad placement problem, where ads were placed along […]

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In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

*****The following article, by Jeff Finn, appears within the Brand Management and Digital Marketing section of Brand Quarterly’s web site and was originally published on April 11, 2017. In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from […]

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In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…

In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…

*****The following article, by Jeff Finn, appears within the Featured News section of The Stack’s web site and was originally published on March 22, 2017. For customers purchasing Internet of Things (IoT) devices – a group that either includes or will include just about every one of us soon enough […]

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“Why Aren’t IoT Manufacturers Doing More to Prevent Botnet Attacks?” IoT Evolution Magazine Feature News by Jeff Finn, special guest

“Why Aren’t IoT Manufacturers Doing More to Prevent Botnet Attacks?” IoT Evolution Magazine Feature News by Jeff Finn, special guest

*****The following article, by Jeff Finn, appears within the Featured News section of IoT Evolution Magazine’s web site and was originally published on February 23, 2017. Malicious hackers seeking out unsecured devices to add to their botnet armies is not new, but the Internet of Things (IoT) revolution […]

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zvelo’s CEO, Jeff Finn, offers his opinion on the future of IoT security in InfoSecurity Magazine

zvelo’s CEO, Jeff Finn, offers his opinion on the future of IoT security in InfoSecurity Magazine

Users Can Secure Their IoT Devices; But Will They? *****The following article, by Jeff Finn, appears within the Opinion section of InfoSecurity Magazine’s web site and was originally published on February 15, 2017. On an increasingly massive scale, cybercriminals are repurposing connected Internet of Things (IoT) devices […]

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AOL and zvelo Partner to Drive Brand Safety Across Video Player

AOL and zvelo Partner to Drive Brand Safety Across Video Player

zvelo, the leading provider of website and device categorization is partnering with ONE by AOL to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and […]

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MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

zvelo releases ‘first free bot detection service The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine,  appears within MarTech Today’s web site and was originally published on January 23, 2017 Zvelo, […]

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Senior Malicious Detection Researcher at zvelo discusses the Rise of IoT botnet attacks and how to mitigate the threat they pose

Senior Malicious Detection Researcher at zvelo discusses the Rise of IoT botnet attacks and how to mitigate the threat they pose

Senior Malicious Detection Researcher at zvelo discusses the Rise of IoT botnet attacks and how to mitigate the threat they pose. Eric Watkins, Senior Malicious Detection Researcher at zvelo contributes an article in On Internet of Business – Informing IoT and the Connected World *****The following article […]

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