Bot Detection Service – for Free

Bot Detection Service -
For Free

Help mitigate ad fraud and readily identify if bot traffic is a problem for you with the industry’s only FREE bot detection solution complete with dashboard.

See what our free bot detection dashboard looks like.

Key Benefits:

  • Eliminate barriers to bot detection
  • Detect / gain visibility into Human, Non-Human (NHT), & Low-Quality (LQT) Traffic
  • Access an easy to use interface to view detections & identify unwanted traffic

Ideal for use in the Ad Tech ecosystem, such as:

  • Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Large Publishers, Ad Networks & Exchanges

Ad Fraud Bot Detection

Extensive algorithms examine over 60 different traffic and page-level signals, including:

  • Mouse movement
  • Time on a page
  • Browser properties
  • Window properties
  • Historical bot activity of IP/User agent
  • and more…
Ad Fraud Traffic Quality Report

Insight Into Bot and Invalid Traffic

Access an interactive report providing key data points about your ad traffic, including a breakdown of Human, Non-Human (NHT) and Low-Quality (LQT) Traffic.

zTag powers both advertisers and publishers:

– As an advertiser: assess the quality of your media buys
– As a publisher: assess the quality of the traffic you’re buying

What is Bot Detection?

Bot Detection provides insight on the percentage of non-human (NHT), low-quality (LQT), and human traffic to an ad or website.

When the zTag (Javascript enabled tag) is deployed on an ad or webpage, distinctive traffic behaviors are observed, such as mouse movements, time on a page, browser properties, and more to determine the category of traffic.

Besides insight into the categories of traffic, those who run the Free Bot Detection service will also be able to see the top five domains for non-human (NHT) and low quality traffic (LQT); all through accessing real-time dashboard which is including in the completely free offering.

Rather than wondering what is bot detection, take advantage of the first free bot detection available on the market to observe the quality of all your traffic! If you wish to know more about how to block non-human traffic through IPs, see our  Invalid Traffic dataset (IVT).

Suggested articles about our Free Bot Detection Service:

zvelo Releases First Free Bot Detection Service – The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites by Barry Levine in MarTech Today

Inside the Free Bot Detection Service –  zvelo blog by Alayne Wilinsky shows screenshots of dashboard with distributions of human, non-human, and low quality traffic, as well as top five domains associated with NHT and LQT

zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic: Free Bot Detection Service Press Release

AdTech Has Another Problem: Low-quality Traffic – zvelo blog by Alayne Wilinsky discusses what is low quality traffic (LQT), why you should care about it, how big of a problem is it, and what you can do about it


Related products in zvelo’s ad fraud prevention offering:

Our Comprehensive Page-level Traffic (CPT) dataset equips digital advertisers with actionable quality traffic data to combat ad fraud by pinpointing NHT and LQT at a page level.

Our Invalid Traffic (IVT) dataset is a blacklist of IPs identified as non-human traffic from sources such as data centers, web crawlers and bots which can be used in a solution to block unwanted NHT.

How Large of a Problem is Ad Fraud in Programmatic / Digital Advertising?

Last year, low quality ads cost $7.4 billion (U.S. marketers alone) according to a new report by Forrester Research. By 2021, the problem could grow to $10.9 billion in the U.S. if measures are not taken to address it.

Contact Us About Our Free Bot Detection Service

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