IAB Report shows $8.2B a year being lost to online fraud and malware in the digital advertising industry.
A new report* released by the Interactive Advertising Bureau called, “What Is An Untrustworthy Supply Chain Costing the Digital Advertising Industry,” shows that $8.2 billion being lost to online fraud with the major problem areas being: malware – $1.1B, invalid traffic – $4.6B, and infringed content – $2.5B.
According to IAB, fraudulent impressions, infringed content, and malvertising are costing the U.S. digital marketing, advertising, and media industry $8.2 billion annually. That money can be recouped if companies fix badly designed business processes and repair obvious flaws in the digital advertising supply chain.
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*The report was commissioned by the IAB and conducted by Ernst & Young.