Market-Leading Bot Detection & Prevention
Subscribe to the IVT dataset to gain insight into all invalid traffic, including web crawlers, traffic from known data centers, fake crawlers and malicious bots.
The Invalid Traffic (IVT) Dataset is a continuous feed of IPs that have been detected as generating “ad fraud” traffic. The IVT dataset enables you to proactively stop bot networks from generating fraudulent traffic before bids (pre-bid) are placed. The result is money savings and peace of mind that you’re not wasting money and valuable resources bidding on impressions from bots. This also significantly reduces lookup latency—which allows you to meet the millisecond times required for programmatic, real-time bidding.