Mobile Service Provider / Subscriber Analytics
The zvelo “Data-as-a-Service” model provides the semantic context of data to get the right information into the hands of the right people at the right time to make effective business decisions. zvelo can be invaluable in enriching any Data Analytics offering for subscriber analytics and other use cases.
Mobile Service Providers are constantly looking for ways to increase ARPU (Average Revenue Per User), reduce churn, manage and monetize Over-the-Top Applications for their subscriber bases. zvelo content and contextual data services power subscriber analytics and Telecom Data as a Service (TDaaS) solutions that provide the tools by which Service Providers can address these challenges.
The zvelo contextual data services are content source agnostic, meaning data from web surfing, texting/SMS, application use, email or other sources can be processed and categorized to help a Big Data platform create behavior profiles for subscribers, perform sophisticated contextual targeting, apply predictive churn analysis or more, all designed to give a Mobile Service Providers subscriber insight and actionable intelligence.
zvelo has categorized 99.9% of the active web into nearly 500 categories and supports over 200 languages, providing unrivaled coverage and intense granularity; and utilizes a combination of machine learning and human quality assurance to maintain high accuracy, coupled with real-time updates.
The zvelo “Data-as-a-Service” model provides the semantic context of data to get the right information into the hands of the right people at the right time to make effective business decisions. zvelo can be invaluable in enriching any Data Analytics offering.
Deployment & Pricing
zvelo is accessed through simple, flexible APIs and can be deployed on everything from a Hadoop cluster, to a local server, to a PC or even through the zveloNET cloud or a third party cloud provider such as AWS. The licensing model for Subscriber Analytics is “Subscriber Tier”-based and is designed to align with existing business models and provide flexibility for various customer use cases.
To see the different use cases for which Mobile Service Providers have used zvelo, please click here.