Contextual Content Categorization for the Brand Safety – Ad Tech Market
The online advertising market has strict requirements to provide improved transparency, advertiser brand safety, and accurate and brand safe ad placements across websites written in various languages. Online advertising technology providers must also conform to new industry standards established by organizations such as the Interactive Advertising Bureau™ (IAB) for contextual taxonomy and in-depth content categorization at the sub-path and page level of social networking, blogging and other popular websites. To keep pace with advertiser demands and continually changing taxonomic guidelines, online advertising technology providers require a URL database and contextual content categorization service that addresses the dynamics of ever-changing web content, in order to improve ad targeting so that ad placements are not delivered onto malicious websites, or web pages with inappropriate, illegal or non-standard content.
The zveloDB® URL database and zveloCAT™ content categorization engine can be integrated by online advertising technology providers to provide optimum online ad verification and attribution capabilities, brand safety and security services, big data analytics applications, mobile advertising technologies, social media monitoring tools and more. The zveloDB supports a wide range of category sets, including IAB tiers, online media, illegal, inappropriate and others. With zvelo’s automated URL categorization capabilities, backed by quality assurance provided by over 150 multi-lingual Web Analysts Quality Assurance, changing content on websites can be monitored, revisited and recategorized in real-time to ensure accurate ad targeting.
zvelo's cost-effective, CPM-based pricing and flexible deployment options provide the online advertising market with the ideal technology and pricing models required to support OEM Partners in this fast-growing market.
Read about zvelo in action in the OEM Technology Partnership case studies.