Website, URL Categorization and URL Database for Online Ad Exchanges
Online ad exchange networks bridge ad impression sellers with ad impression buyers, and have shifted from exchanging remnant inventory, such as that found in user-generated content and social networking websites, to premium inventory, such as placements on big online publishers’ websites. Ad exchanges have strict requirements to provide improved transparency, advertiser brand safety and accurate ad placements across websites written in various languages. Online ad exchange networks must also conform to new industry standards established by organizations such as the Interactive Advertising Bureau™ (IAB) for contextual taxonomy and in-depth content categorization at the sub-path and page level of social networking, blogging and other popular websites. To keep pace with advertiser demands, continually changing taxonomic guidelines and competitors, online ad exchange networks require a URL database and a contextual content categorization engine that addresses the dynamics of ever-changing web content, in order to ensure accurate ad targeting so that ad placements are not delivered onto malicious websites, or web pages with inappropriate, illegal or non-standard content.
The zveloDB® URL database and zveloCAT™ content categorization engine can be evaluated for free and integrated by online ad exchanges to provide optimum online ad verification and attribution, brand safety and security services, social media monitoring and reporting, big data analytics applications and more. The zveloDB URL database supports a range of category sets and has dedicated category sets for objectionable online content (adult, porn, hate, criminal, vices, etc.) and offers instant detection of malicious or compromised URLs, as well as revisit logic to recategorize legitimate websites that go from infected to clean. With zvelo’s automated URL categorization capabilities, backed by quality assurance provided by over 150 multi-lingual Web Analysts Quality Assurance, changing content on websites can be monitored, revisited and recategorized in real-time to ensure accurate ad targeting.
zvelo's cost-effective, CPM-based pricing models and flexible deployment options (lightweight on-disk SDK or via the zveloNET® cloud) provide online ad exchanges with the ideal technology and pricing models required to remain competitive in this booming market.
Read about zvelo in action in the OEM Technology Partnership case studies.