Web Content Categorization and URL Database for Online Ad Verification and Attribution
Online ad placement verification and attribution have never been more important. Players within the online advertising market have strict requirements to win over advertiser sentiment by providing improved transparency, ensuring advertiser brand safety and accurate ad placements across websites written in a wide array of languages. Online advertising technology providers are pressured to conform to new industry standards established by organizations such as the Interactive Advertising Bureau™ (IAB) for contextual taxonomy and in-depth content categorization at the sub-path and page level of social networking, blogging and other popular websites. To keep pace with advertiser demands, continually changing taxonomic guidelines and looming online regulations, online advertising technology providers require a URL database and an automated categorization engine that addresses the dynamics of ever-changing web content and continually evolving web threats, in order to ensure accurate ad targeting so that ad placements are not delivered onto malicious websites, or web pages with inappropriate, illegal or non-standard content.
The zveloDB® URL database and zveloCAT™ content categorization engine can be evaluated for free and integrated by online advertising technology providers to provide optimum online ad verification and attibution services, brand safety and security solutions, social media monitoring and reporting tools, big data analytics applications and more. The zveloDB supports a range of category sets and has dedicated category sets for objectionable online content (adult, porn, hate, criminal, vices, etc.) and offers instant detection of malicious or compromised URLs, as well as revisit logic to recategorize legitimate websites that go from infected to clean. With zvelo’s automated URL categorization capabilities, backed by quality assurance provided by over 150 multi-lingual Web Analysts, changing content on websites can be monitored, revisited and recategorized in real-time to ensure accurate ad verification and inventory vetting services.
zvelo's cost-effective, CPM-based pricing models and flexible deployment options provide online advertising technology providers with the technology and pricing models required to maintain a competitive edge in this booming market.
Read about zvelo in action in the OEM Technology Partnership case studies.