Website, URL Categorization and URL Database for Demand Side Platforms, DSP
Demand Side Platforms (DSP) work to optimize the reach of online ads at the least possible costs across multiple online ad exchanges, typically via a Real Time Bidding (RTB) approach. Demand Side Platforms have strict requirements to provide improved transparency, advertiser brand safety and accurate ad placements across websites written in various languages. Demand Side Platforms must also conform to new industry standards established by organizations such as the Interactive Advertising Bureau™ (IAB) for contextual taxonomy and in-depth content categorization at the sub-path and page level of social networking, blogging and other popular websites. To keep pace with advertiser demands, continually changing taxonomic guidelines and competition from other ad serving services providers, Demand Side Platforms require a URL database and a contextual content categorization service that addresses the dynamics of ever-changing web content, in order to ensure accurate ad targeting so that ad placements are not delivered onto malicious websites, or web pages with inappropriate, illegal or non-standard content.
The zveloDB® URL database and zveloCAT™ content categorization engine can be evaluated for free and integrated by Demand Side Platforms to provide optimum online ad verification and attibution, brand safety and security services, social media monitoring and centralized reporting, big data analytics visualization applications and more. The zveloDB supports a range of category sets and has dedicated category sets for objectionable online content (adult, porn, hate, criminal, vices, etc.) and offers instant detection of malicious or compromised URLs, as well as revisit logic to recategorize legitimate websites that go from infected to clean. With zvelo’s automated content categorization capabilities, backed by quality assurance provided by over 150 multi-lingual Web Analysts Quality Assurance, changing content on websites can be monitored, revisited and recategorized in real-time to ensure accurate ad targeting.
zvelo's cost-effective, CPM-based pricing models and flexible deployment options provide Demand Side Platforms with the technology and pricing models required to remain competitive in the booming online advertising market.
Read about zvelo in action in the OEM Technology Partnership case studies.