DSP to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety, improve Ad Targeting and fight fraud
We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company will use these datasets to improve ad targeting, strengthen the their brand safety offering and help to eliminate ad fraud in their programmatic buying platform.
You can read the full press release here.
Author: zvelo
https://zvelo.com/about/Making the Internet Safer and More Secure. zvelo provides industry-leading cyber threat intelligence and URL classification data services. zvelo’s proprietary AI-based threat detection and categorization technologies, combines curated domains, threat and other data feeds, with the clickstream traffic from its global partner network of 1 billion users and endpoints to provide unmatched visibility, coverage, reach and accuracy. zvelo powers applications and solutions for the world's leading providers of web filtering, endpoint detection and response (EDR), extended detection and response (XDR), Secure Access Service Edge (SASE), brand safety and contextual targeting, cyber threat intelligence platforms, threat analysis, and more.
