zvelo’s proprietary and exclusive artificial-intelligence based categorization systems generate data sets that provide the broadest, most accurate coverage of the Web, as well as numerous other signals and attributes that allow for significantly better online advertising placement and targeting decisions. zvelo processes tens of billions of transactions daily at the page level across dozens of languages, ensuring the data you are using for decision-making is fresh and reliable.
zvelo’s technologies look at not just the content, but derive the context of a web page. The zvelo data sets are categorized and comply with the IAB Networks and Exchanges Taxonomy and category sets, allowing customers to quickly and easily target inventory or build profiles on IAB Tier 1, Tier 2 or other category sets.
zvelo provides you the data sets to support deep analysis in your ad decisions, enabling you to match web content to user profiles, detecting non-human/bot activities, performing brand safety or identifying objectionable content. The accuracy and granularity of the zveloDB data sets are designed to provide online advertisers with better contextual insight of web pages and content, contributing to increased ROI, more effective ad campaigns and targeting, improved brand safety and in-depth analysis of web properties. By transforming web page content into contextual data, zvelo’s data sets provide a critical advantage to customers across the online advertising ecosystem.
zvelo’s licensing model for Online Advertising is CPM-based and is designed to align with your business model, using Impressions, Page Views, or Ad Starts as appropriate.
REAL TIME BIDDING (RTB) PLATFORMS
zvelo’s systems are highly scalable and designed for extremely fast data set lookups, with locally deployable databases that can be quickly integrated with RTB platforms for microsecond performance. With zvelo’s innovative zvelo Instant Protection (zIP) update process, the local data sets are continuously updated the moment any objectionable, malicious or other content is detected by the zvelo categorization systems, supporting the split-second decision making requirement. Further, the zvelo systems support categorization of social media such as user comments to provide the same deep insight for decision-making support with new media, whether in ad targeting, inventory analysis, monitoring brand safety or detecting malicious activities.
BRAND SAFETY PROTECTION
Across both web pages and new media, zvelo’s data sets can be used to provide real-time visibility to the specific content on the page, blog or forum where an ad is being placed. Having actionable data that identifies content that is objectionable or not aligned with a brand’s image is critical to building long-term relationships and account retention. zvelo’s data sets cover over 99.9% of the web and, combined with the ability to provide content categorization in real-time for some social media, provides the basis for excellent brand safety. The zvelo data sets comply with IAB’s Illegal Content, Content Rating and Non-Standard content taxonomies to provide you with maximum coverage and flexibility in defining brand safety.
ADVERTISERS & PUBLISHERS
zvelo’s data sets allow advertisers and publishers to continuously monitor and maintain ad inventory quality, to build effective campaigns around their highest quality media leveraging contextual data sets, and to create and present content that is most relevant to their readers and/or audiences.
Collecting data across numerous campaigns, channels and media placements to determine the most effective and profitable combinations and campaigns is a considerable challenge. zvelo’s data sets can make the challenge much more manageable by providing content and context, along with various other signals and attributes you can use to perform deep analysis of the media investments across the entire marketing process. From the data you collect, zvelo can perform the meta data analysis of the content, enabling you to focus on your attribution models and account management activities.