zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free
Greenwood Village, Colorado – January 23, 2017 – zvelo, the leading provider of categorization and malicious detection data for web pages, devices and traffic, today announced the immediate availability of the industry’s first free bot detection service. With the new offering, businesses can automatically gain crucial insights into the quality of the impressions earned by their digital campaigns. Instant dashboard analysis shows the distribution of human, non-human, and low quality impressions, along with a breakdown of the top five domains supplying bot and low quality traffic to a site. This knowledge enables businesses to more deeply understand the true impact of their campaigns, and to take informed steps that optimize the effectiveness of their advertising investments.
“As bots become more complex, the mechanisms that identify them – and ensure that fraudulent traffic doesn’t claim wasteful chunks of online ad spend – must keep pace,” said Jeff Finn, CEO, zvelo. “Bots are bad customers, but with zvelo’s bot detector, businesses can get clearer insights on the magnitude of their unwanted traffic problem. We’re proud to offer this new service for free, and to remove any roadblocks for businesses who want to make sure their ad buys are targeting human eyes only. We released this offering to a select group of zvelo early adopter clients in late 2016 and have been thrilled with the adoption and growth in the deployment and positive feedback.”
About zvelo, Inc.
As a proven market leader for leading provider of categorization and malicious detection data for web pages, devices and traffic, zvelo is the trusted partner for the market’s preeminent ad tech, network security, and mobile service provider/subscriber analytics vendors. zvelo solves a diverse range of client business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics and ad fraud prevention.
zvelo, headquartered just outside of Denver, is committed to providing the market’s highest quality data products and best responsiveness. The company has additional offices in the Philippines and Florida.
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8350 East Crescent Parkway, Suite 450
Greenwood Village, CO 80111
Phone: (720) 897-8113
zvelo.com or [email protected]