With nearly 500 Categories, zveloDB offers full IAB Tier 1 and Tier 2 Support
Greenwood Village, Colorado – October 29, 2013 – zvelo, Inc., a leading provider of website categorization and URL database services for the OEM market, announced today it has significantly expanded its zveloDB® from the current set of 141 categories to nearly 500 categories in the new zveloDB V4 launch.
These category enhancements will provide full support of the IAB Exhibit A, Tier 1 and Tier 2 category sets. With zvelo’s exclusive category mapping capabilities, the zvelo SDK will continue to support dozens of category maps available for a wide range of applications, as well as custom category mapping to meet the specific needs of any OEM. The long list of category maps will include:
- Full IAB Exhibit A, Tier 1 and Tier 2 support
- IAB Quality Assurance Guidelines (QAG) support
- IAB Exhibits B, C, D and custom avoidance category support
- Nearly 500 zveloDB categories for extreme granularity as required by big data analytics and online advertising technology vendors
“We continue to listen to the needs of our valued OEM partners by adding such capabilities,” stated Arlene Gunio, Vice President of Service Quality for zvelo. “With 32 themed groups and nearly 500 categories, this extends our leadership as the most granular URL database available.”
zvelo’s expanded category granularity and enhanced mapping feature further demonstrates the versatility of the zveloDB offering with its ability to accommodate the unique needs of multiple industries.
zvelo will be participating in a number of upcoming events, including the ad-tech New York event and Telco Big Data & Real-Time Analytics Summit in Barcelona. For more information or to evaluate the zveloDB URL database, interested OEMs are encouraged to contact zvelo.
About zvelo, Inc.
zvelo is a leading provider of website categorization technologies and databases, malicious, compromised, and objectionable web content detection services, and reputation blocklist solutions. zvelo licenses its zveloDB URL database and zveloCAT® content categorization engine exclusively through Original Equipment Manufacturer (OEM) partnerships. OEMs include online advertising and brand safety technology providers, big data analytics firms, service providers, endpoint security and anti-virus vendors, network security vendors, content and URL filtering vendors, and other high growth market segments where accuracy, responsiveness, coverage, malicious website detection and fast URL query performance are required.