zvelo Introduces Invalid Traffic Dataset that Identifies IPs Generating Invalid and Non-Human/Bot Web Traffic
zvelo, the leading provider of website and device categorization, today announced the immediate availability of the Invalid Traffic (“IVT”) dataset, another new and innovative subscription-based data service provided through the zveloDP™ platform. The IVT dataset provides a continuous feed of all IPs that are determined to be Non-Human Traffic, such as traffic from data centers, web crawlers, fake crawlers, and malicious bots.
“The IVT dataset is a critical piece of the puzzle in addressing rampant fraud in the online advertising industry,” said Cordell BaanHofman, zvelo’s Vice President of Business Development. “The IVT dataset provides our ad tech partners with the ability to eliminate the bidding on invalid and non-human impression opportunities, thereby providing savings of 5-15% or more of advertising budgets.”
The IVT dataset is one of many a la carte datasets available for subscription from the zveloDP platform. The IVT dataset provides customers with crowd-sourced IPs or clients detected as generating invalid or bot-based traffic to a URL, enabling a buyer to avoid bidding and buying impressions that are not human. For maximum protection, the IVT dataset can be licensed and utilized in combination with the zTAG™ bot detection sensor for bot detection and fraud prevention.
zveloDP’s IVT dataset, accessed through the zveloAPI™, provides simple integration of a raw feed of IPs with confirmed invalid or non-human traffic. The data feed can be ingested directly into a buying platform, such as a Demand Side Platform (DSP), or into the supply-side, such as an exchange or SSP for use in real-time bidding environments.
About zvelo, Inc.
As a proven market leader for content and device categorization, as well as malicious and botnet detection, zvelo is the trusted partner for the market’s preeminent ad tech, network security, and mobile service provider/subscriber analytics vendors. zvelo solves a diverse range of client business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics and ad fraud prevention.
zvelo, headquartered in Denver, Colorado, is committed to providing the market’s highest quality data products and best responsiveness. The company has additional offices in the Philippines, Spain, and Florida.
To receive more information about this topic, or schedule an interview, contact James Barker at (720) 897-8113 or email: [email protected].