DSP Integrates zvelo Content, Objectionable, Malicious and IVT datasets to Strengthen Brand Safety, Improve Ad Targeting and Fight Fraud
Greenwood Village, Colorado – September 6, 2016
Greenwood Village, Colorado – September 9, 2016 – zvelo, the leading provider of website and device categorization, announced today that one of the fastest growing DSPs in the digital advertising market has signed a multi-year licensing agreement to integrate the zveloDP’s Content, Objectionable, Malicious and Invalid Traffic (IVT) datasets on a pre-bid basis. These datasets will strengthen the DSP’s brand safety capabilities and help to eliminate ad fraud in their programmatic buying platform.
“DSPs are in a unique position to make platform-wide decisions on what inventory they allow their buyers to access,” Cordell BaanHofman, zvelo’s Vice President of Business Development stated. “DSPs have long claimed they are mostly the ‘pipes’ connecting buyers to sellers but we are seeing a significant increase in buyers requiring their DSPs to more actively police the quality of their content.”
The zveloDP™ (zvelo Data Platform) is licensed in an a la carte fashion enabling a unique combination of zvelo’s Content, Objectionable, Malicious and IVT datasets, ideal for those ad tech providers who are seeking to eliminate fraud while improving their ad targeting and brand safety capabilities – resulting in improved campaign performance. These datasets support pre-bid decisioning which allows DSPs to more effectively evaluate all bid requests in order to bid on valid impressions while simultaneously providing better insights into purchased impressions.
About zvelo, Inc.
As a proven market leader for content and device categorization, as well as malicious and botnet detection, zvelo is the trusted partner for the market’s preeminent ad tech, network security, and mobile service provider/subscriber analytics vendors. zvelo solves a diverse range of client business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics and ad fraud prevention.
zvelo, headquartered in Denver, Colorado, is committed to providing the market’s highest quality data products and best responsiveness. The company has additional offices in the Philippines, Spain, and Florida.
To receive more information about this topic, or schedule an interview, contact James Barker at (720) 897-8113 or email: [email protected].
8350 East Crescent Parkway, Suite 450
Greenwood Village, CO 80111
Phone: (720) 897-8113
zvelo.com or [email protected]