Case Studies: Explore How Your Industry Uses zvelo To Succeed
Leading Network Security, Ad Tech, and Mobile Service Provider / Subscriber Analytics platforms use zvelo to strengthen their offerings and address key business challenges.
What’s your business pain point? Curious how zvelo might help your company? Explore how zvelo data solutions solve a variety of business needs, including: web filtering, content categorization, parental controls, contextual targeting, subscriber analytics, ad fraud prevention, botnet detection.
A leading independent video advertising platform needed an automated, highly accurate and extremely fast screening solution that provided real-time updates and was capable of scaling up to meet spikes in traffic volume.
The Mobile Security Vendor was looking for ways to differentiate its smartphone security offering by adding Web browsing protection against compromised and malicious websites, as well as the ability to provide web filtering/blocking for porn and other websites which were inappropriate.
The platform provider’s objective was to improve performance of its customers’ online campaigns through enhanced ad targeting and reduction in ads placed on fraudulent sites.
The Network was a pioneer in the ad tech industry; however, customers were requesting improved ad placement effectiveness, particularly for social network and blogging sites such as Facebook.com, blogspot.com, and other websites increasingly being targeted by advertisers where the content was changing and being updated continuously at the sub-domain and page levels.
The Solution Provider had carved out a large and growing market of professionals and business travelers who required secure, safe Internet access and browsing, combined with the convenience and availability of an international network of WiFi Hotspots.
The Web Filtering Provider was experiencing increased demand for a reliable, cost-effective and hosted web filtering offering to complement its existing hosted spam filtering service. With customers geographically distributed across Europe, there was a need for strong URL database coverage and accuracy across the spectrum of European languages.
The Web Content Filtering Provider was challenged with providing a superior parental controls solution that would be pre-loaded on a child-friendly Android tablet.
As an early mover in the nascent video advertising marketplace, the Video Ad Platform emerged as a market leader over several years. However, as new entrants identified the growth opportunities of the video ad market and competition escalated, the Video Ad Platform recognized it needed to raise the bar for its service offerings.
The Data Analytics Provider identified numerous issues to overcome in order to effectively analyze the large amounts of web usage data conducted by the millions of the service providers’ mobile subscribers located worldwide.
The Ad Exchange had gained considerably traction and market share since the initial launch of their RTB offerings. However, to continue their revenue growth rate, the Customer had to demonstrate meaningful product differentiation to both prospective customers and investors. Simply performing accurate ad verification and post-impression analytics was no longer a compelling differentiator.
The AntiVirus Provider was starting to lag behind the industry in product reviews due to shortcomings in the endpoint security suite, notably the lack of web filtering capabilities. Additionally, the AntiVirus Provider was seeing renewal rates falling and channel/retailer feedback growing increasingly negative as the core endpoint security product was viewed as losing its competitive edge for a variety of reasons.
The Ad Tech Platform Provider needed to enhance the depth and coverage of its business intelligence offering by extracting as much information as possible from web pages being used for online advertising by some of its customers’ most popular brands.
The UTM Vendor was experiencing considerable growth with installations of its UTM offering, however, it identified the need to increase product differentiation in a crowded market segment, as well as increase the average annual revenue for each installation.
The Mobile Provider had been offering a standard web filtering service, utilizing one of the industry’s URL database vendors that emphasized “consumer” oriented website coverage, as part of its standard mobile subscription package. Despite significant false positive rates and performance issues, this URL database was deemed good enough for the consumer segment of the wireless market that the Mobile Provider had served for the past decade.
A leading digital video advertising platform provider that helps advertisers drive ROI, while providing publishers with maximum opportunities to monetize their inventories, required comprehensive and highly accurate contextual content categorization of URLs and web pages to ensure brand safety and increase transparency.