zvelo Blog

Welcome to the zvelo Blog

The zvelo blog is where folks from zvelo discuss issues facing our markets – ad tech, network security and mobile service provider analytics.  We discuss web security, malicious traffic, ad fraud, data breaches, artificial intelligence, fake traffic, website categorization, phishing, bots, privacy, BlackHat, DEF CON, Hack-in-the-Box, contextual targeting, semantic targeting, privacy, online safety and more.

The Other Winner of the EU ePrivacy Regulation – Contextual Targeting

The Other Winner of the EU ePrivacy Regulation – Contextual Targeting

The Other Winner of the EU ePrivacy Regulation – Contextual Targeting Recently, Digiday published an article about the “winners and losers” of the new EU ePrivacy law. As suspected, behavioral targeting is a clear loser due to its reliance on cookie-based targeting. The only winners mentioned seemed […]

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It’s Bad Rabbit Season

It’s Bad Rabbit Season

It’s Bad Rabbit Season “Look, that rabbit’s got a vicious streak a mile wide! It’s a killer!” – Tim the Enchanter Like rabbits, ransomware seems to multiply at a prodigious rate.  The newest strain causing widespread damage dubbed Bad Rabbit, due to the TOR hidden service it […]

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Don’t Fear the Reaper

Don’t Fear the Reaper

Don’t Fear the Reaper What’s Reaper? Reaper (a.k.a IotTroop) is the latest botnet threat which is specifically targeting IoT vulnerabilities. With over 1.2 million devices already impacted, Reaper is the the largest IoT bot attack to date and continuing to grow rapidly. Using multiple C2’s, each with […]

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CRN interviews zvelo CEO on New IoT Security Offering to Detect Compromised Devices

CRN interviews zvelo CEO on New IoT Security Offering to Detect Compromised Devices

CRN Exclusive: zvelo Introduces IoT Security Offering To Detect Compromised Devices CRN: News, Analysis, and Perspective for VARs, and Technology Integrators *The following article, by Lindsey O’Donnell, is featured on CRN‘s website and was originally published on October 2, 2017. Network security company zvelo Monday unveiled an IoT security offering that uses artificial […]

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Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation

Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation

The role of content categorization in ensuring brand safety by Jeff Finn, CEO of zvelo With the digital advertising industry increasingly shaped by programmatic ad buying, brands are realizing the necessity – from a brand safety perspective – of ensuring that their ads steer clear of associations […]

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SpotX Offers Transparency and Inventory Assurance with Support for IAB’s ads.txt and zvelo for Anti-fraud Monitoring

SpotX Offers Transparency and Inventory Assurance with Support for IAB’s ads.txt and zvelo for Anti-fraud Monitoring

SpotX Announces Support for IAB’s ads.txt to Verify Seller Credentials Leverages zvelo for anti-fraud monitoring as a key authentication vendor to offer transparency and inventory assurance for buyers. Video ad serving platform SpotX has been aggressively taking steps to ensure all inventory available to buyers via its […]

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In IoT Central: “Keeping Voice-Activated Smart Home Device From Talking to the Wrong People”

In IoT Central: “Keeping Voice-Activated Smart Home Device From Talking to the Wrong People”

Keeping Voice-Activated Smart Home Device From Talking to the Wrong People by Jeff Finn, CEO of zvelo The introduction of voice-activated smart home solutions – like Amazon Echo and Dot, Google Home, and Apple’s HomePod – have brought with them the dream of convenient Star Trek-like interfaces […]

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Spambot Leak: 711 Million Email Addresses Ensnared

Spambot Leak: 711 Million Email Addresses Ensnared

Spambot Leak: 711 Million Email Addresses Ensnared by Lou Nabarrete, VP of Engineering and Data Operations Email Spam is dead! Long live Email Spam! It seems very strange that in the year 2017 (approximately 20 years from when the commercial use of the Internet first became possible), […]

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IT Business Edge Asks Jeff Finn, zvelo CEO on Why There Is Not Easy Fix for Fake News

IT Business Edge Asks Jeff Finn, zvelo CEO on Why There Is Not Easy Fix for Fake News

*****The following article and slideshow appears in IT Business Edge website and was originally published on August 29, 2017. In IT Business Edge: How Can We Fix the Fake News Problem? No easy fix for fake news (Slide 10)  In the end, the content that makes up fake news […]

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zvelo Donated an Afternoon to Volunteer at Food Bank of the Rockies

zvelo Donated an Afternoon to Volunteer at Food Bank of the Rockies

zvelo Donated an Afternoon to Volunteer at Food Bank of the Rockies On the afternoon of August 15, 2017, zvelo employees based out of its Greenwood Village (Denver Tech Center) headquarters headed over to the Food Bank of the Rockies’  central distribution warehouse facility on East 45th […]

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Embedded Insiders Podcast – Keeping an eye on connected devices with data categorization

Embedded Insiders Podcast – Keeping an eye on connected devices with data categorization

In this week’s Embedded Insiders podcast, Rich Nass and Brandon Lewis welcome Jeff Finn, CEO of data categorization and security firm zvelo.

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Marketing Tech features “Using curated marketplaces to ensure brand safety in digital ad buys” by Jeff Finn, CEO of zvelo

Marketing Tech features “Using curated marketplaces to ensure brand safety in digital ad buys” by Jeff Finn, CEO of zvelo

Using curated marketplaces to ensure brand safety in digital ad buys by Jeff Finn, CEO of zvelo   When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been […]

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Looking forward to the DEF CON 25 Hacking Conference

Looking forward to the DEF CON 25 Hacking Conference

Two large annual security conferences are taking place in Las Vegas this week and I will be attending the second one.

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Devil’s Ivy Vulnerability Targets IoT Devices’ Open Source Code Library

Devil’s Ivy Vulnerability Targets IoT Devices’ Open Source Code Library

By Eric Watkins, Senior Malicious Detection Researcher at zvelo This week, a new security vulnerability subject to remote attack, known as Devil’s Ivy, is targeting the c++ library used by thousands of different IoT device vendors. The most popular devices being compromised are IoT video cameras; however, […]

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Looking to the Future of Application Infrastructure with Kubernetes: Featuring kops and AWS – Part 2 of 2

Looking to the Future of Application Infrastructure with Kubernetes:  Featuring kops and AWS – Part 2 of 2

by Mathew Branyon, Data Operations Engineer at zvelo, Inc. In my last post, we explored reasons why we would want to use the container orchestration tool kubernetes to manage deployment of our applications. Of the numerous choices of  tools available to deploy Kubernetes, we’ve chosen kops because […]

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Lessons Learned from the Verizon Data Breach

Lessons Learned from the Verizon Data Breach

By Eric Watkins, Senior Malicious Detection Researcher at zvelo Earlier this week, over 14 million Verizon customers had sensitive user data associated with their Verizon accounts released into the wild.  A third-party vendor had stored the database on an improperly secured cloud server. While this unsecured server […]

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InfoSecurity Magazine Features How IoT Device Discovery and Activity Detection Can Work by Jeff Finn of zvelo

InfoSecurity Magazine Features How IoT Device Discovery and Activity Detection Can Work by Jeff Finn of zvelo

*****The following article, by Jeff Finn, appears as an online article in the Opinion section on InfoSecurity Magazine Home’s web site and was originally published on July 13, 2017. In InfoSecurity Magazine: How IoT Device Discovery and Activity Detection Can Work by Jeff Finn, CEO of zvelo Even as IoT […]

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How to Use “Let’s Encrypt” to Protect Your IT Organization

How to Use “Let’s Encrypt” to Protect Your IT Organization

Security TechTrends | zvelo Series by Eric Watkins, Senior Malicious Detection Researcher at zvelo In today’s world of malware and ransomware created to steal credentials and lock end users out of their machines, it’s important that we safeguard our credentials and data-at-rest (stored on our machines) and […]

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Top Four Tips to Mitigate Ransomware Attacks Like Petya

Top Four Tips to Mitigate Ransomware Attacks Like Petya

by Eric Watkins, Senior Malicious Detection Researcher at zvelo Ransomware and malware attacks are not going to go away anytime soon, rather they are becoming increasingly more common. Last month we wrote about the malware ransomware campaign, WannaCry and now we’ll discuss yesterday’s ransomware campaign Petya which […]

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zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

Ad Roundup: Tools for traffic, ad placement. *****The following article, by Kristina Knight, appears in BizReport‘s web site in Advertising and was originally published on June 13, 2017. In today’s advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic […]

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zvelo IoT CyberSecurity Monitors Network Devices in MSSP Alert

zvelo IoT CyberSecurity Monitors Network Devices in MSSP Alert

zvelo beta tests Internet of Things security solution that leverages software-based sensors. zvelo CEO Jeff Finn explains how the assessment system works. *****The following article, by DH Kass, appears in MSSP Alert‘s web site and was originally published on June 16, 2017. Zvelo is beta testing an IoT Security […]

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eWeek Interviews zvelo on its Debut of its IoT Security Platform to Profile Device Risk

eWeek Interviews zvelo on its Debut of its IoT Security Platform to Profile Device Risk

Content categorization vendor moves into the IoT space, adding new capabilities to discover and profile devices. *****The following article, by Sean Michael Kerner , appears in the Security section on eWeek’s web site and was originally published on June 14 , 2017. Content categorization vendor zvelo is getting into […]

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The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of the trade group Trustworthy Action Group (TAG) to discuss how best to broach the matter of ad fraud, which is forecast to cost the industry in excess of $16bn this year alone, this […]

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Top 4 Takeaways for Guarding Against Ransomware Attacks After WannaCry

Top 4 Takeaways for Guarding Against Ransomware Attacks After WannaCry

By Eric Watkins, Senior Malicious Detection Researcher at zvelo Earlier this month WannaCry was named the world’s biggest cyberattack which hit at over 150 countries and infected over 300,000 machines across hospitals, universities, manufacturers, government agencies and other important centers. This nasty ransomware encrypted files on a […]

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Why AI is a Valuable Technology for Detecting Fake News by Objectively Categorizing Online News Articles

Why AI is a Valuable Technology for Detecting Fake News by Objectively Categorizing Online News Articles

Jeff Finn, CEO of zvelo, explains why AI is a valuable technology for combating the “fake news” epidemic through its ability to quickly and objectively categorize online news articles based on how likely they are to present information accurately. *****The following article, by Jeff Finn, appears as a content […]

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In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

*****The following article, by Barry Levine, appears as an online article in the Analytics & Conversation section on MarketingLand’s web site and was originally published on May 3, 2017. Barry Levine interviewed zvelo regarding its release of the Comprehensive Page-level Traffic (CPT) dataset. Zvelo complements its free bot […]

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zvelo Donated an Afternoon to Volunteer at Project C.U.R.E.

zvelo Donated an Afternoon to Volunteer at Project C.U.R.E.

After zvelo held its Q1 Quarterly Company Meeting in the morning, its employees headed over to Project C.U.R.E.’s International Headquarters in nearby Centennial, Colorado. Project C.U.R.E. (Commission on Urgent Relief and Equipment) was founded in 1987 and its mission is to identify, solicit, collect, sort and distribute […]

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zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

*****The following article, by Clint Ethington, CEO & Co-Founder of Genius Monkey and appears as an online article in the Business section (Forbes CommunityVoice) on Forbes’ web site and was originally published on April 25, 2017. Three Ways Marketers Can Prevent Today’s Ad Fraud The measurement and […]

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Looking to the Future of Application Infrastructure with Kubernetes: Featuring kops and AWS (Part 1 of 2)

Looking to the Future of Application Infrastructure with Kubernetes:  Featuring kops and AWS (Part 1 of 2)

by Mathew Branyon, Data Operations Engineer at zvelo, Inc. For little over a year now, zvelo has been transitioning our infrastructure to the Kubernetes platform.  Developed by Google, Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications. Using Kubernetes allows us extreme […]

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In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

*****The following article, by Lindsay Rowntree, appears as an online article in the News section on ExchangeWire’s web site and was originally published on April 20, 2017. Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and […]

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“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

*****The following article, by Winston Thomas, appears as an online article on CMO Innovation’s web site and was originally published on April 19, 2017. CMOs Need to Own Up to YouTube Ad Debacle by Winston Thomas, CMO Innovation The YouTube ad placement problem, where ads were placed along […]

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In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

*****The following article, by Jeff Finn, appears within the Brand Management and Digital Marketing section of Brand Quarterly’s web site and was originally published on April 11, 2017. In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from […]

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In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…

In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…

*****The following article, by Jeff Finn, appears within the Featured News section of The Stack’s web site and was originally published on March 22, 2017. For customers purchasing Internet of Things (IoT) devices – a group that either includes or will include just about every one of us soon enough […]

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Full Path URL Categorization and Content Distribution Networks (CDNs)

Full Path URL Categorization and Content Distribution Networks (CDNs)

By Eric Watkins, Senior Malicious Detection Researcher at zvelo Earlier this  month, I came across a use case that capitalizes on the value of full path content categorization. Before discussing this use case in detail, let’s go over the definition of a content distribution network (CDN) and […]

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Top 8 Reasons DMOZ, The Directory of the Web, is Dead (EOL)

Top 8 Reasons DMOZ, The Directory of the Web, is Dead (EOL)

It was announced on February 28, 2017 that DMOZ officially closes down on March 14, 2017 –  dmoz.org will no longer be available. The public forum, sponsored by members of the registered DMOZ editor community will remain open. Rich Skrenta and Bob Truel (together as Gnuhoo) founded […]

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Best Practices You Can Adopt to Help Protect Against Router Vulnerabilities

Best Practices You Can Adopt to Help Protect Against Router Vulnerabilities

About two months ago, I posted a video blog showing how easy it is to obtain unauthenticated root access on a very popular Netgear router. This Netgear vulnerability received overwhelming news coverage and the urgent call went out across the Internet to patch all of their routers […]

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“Why Aren’t IoT Manufacturers Doing More to Prevent Botnet Attacks?” IoT Evolution Magazine Feature News by Jeff Finn, special guest

“Why Aren’t IoT Manufacturers Doing More to Prevent Botnet Attacks?” IoT Evolution Magazine Feature News by Jeff Finn, special guest

*****The following article, by Jeff Finn, appears within the Featured News section of IoT Evolution Magazine’s web site and was originally published on February 23, 2017. Malicious hackers seeking out unsecured devices to add to their botnet armies is not new, but the Internet of Things (IoT) revolution […]

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zvelo’s CEO, Jeff Finn, offers his opinion on the future of IoT security in InfoSecurity Magazine

zvelo’s CEO, Jeff Finn, offers his opinion on the future of IoT security in InfoSecurity Magazine

Users Can Secure Their IoT Devices; But Will They? *****The following article, by Jeff Finn, appears within the Opinion section of InfoSecurity Magazine’s web site and was originally published on February 15, 2017. On an increasingly massive scale, cybercriminals are repurposing connected Internet of Things (IoT) devices […]

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Oath (formerly AOL) and zvelo Partner to Drive Brand Safety Across Video Player

Oath (formerly AOL) and zvelo Partner to Drive Brand Safety Across Video Player

zvelo, the leading provider of website and device categorization is partnering with ONE by AOL – an Oath brand to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than […]

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MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

zvelo releases ‘first free bot detection service The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine,  appears within MarTech Today’s web site and was originally published on January 23, 2017 Zvelo, […]

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