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zvelo Blog

Welcome to the zvelo Blog

The zvelo blog is where folks from zvelo discuss issues facing our markets – ad tech, network security and mobile service provider analytics.  We discuss web security, malicious traffic, ad fraud, data breaches, artificial intelligence, fake traffic, website categorization, phishing, bots, privacy, BlackHat, DEF CON, Hack-in-the-Box, contextual targeting, semantic targeting, privacy, online safety and more.

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

zvelo’s Invalid Traffic Dataset Featured as Helping Brands Better Determine the Health of the Traffic to Their Sites

Ad Roundup: Tools for traffic, ad placement. *****The following article, by Kristina Knight, appears in BizReport‘s web site in Advertising and was originally published on June 13, 2017. In today’s advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic […]

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zvelo IoT CyberSecurity Monitors Network Devices in MSSP Alert

zvelo IoT CyberSecurity Monitors Network Devices in MSSP Alert

zvelo beta tests Internet of Things security solution that leverages software-based sensors. zvelo CEO Jeff Finn explains how the assessment system works. *****The following article, by DH Kass, appears in MSSP Alert‘s web site and was originally published on June 16, 2017. Zvelo is beta testing an IoT Security […]

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eWeek Interviews zvelo on its Debut of its IoT Security Platform to Profile Device Risk

eWeek Interviews zvelo on its Debut of its IoT Security Platform to Profile Device Risk

Content categorization vendor moves into the IoT space, adding new capabilities to discover and profile devices. *****The following article, by Sean Michael Kerner , appears in the Security section on eWeek’s web site and was originally published on June 14 , 2017. Content categorization vendor zvelo is getting into […]

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The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

The Drum Cites the launch of zvelo’s Invalid Traffic Dataset to Help Eliminate Wasteful Ad Spending

Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of the trade group Trustworthy Action Group (TAG) to discuss how best to broach the matter of ad fraud, which is forecast to cost the industry in excess of $16bn this year alone, this […]

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Top 4 Takeaways for Guarding Against Ransomware Attacks After WannaCry

Top 4 Takeaways for Guarding Against Ransomware Attacks After WannaCry

By Eric Watkins, Senior Malicious Detection Researcher at zvelo Earlier this month WannaCry was named the world’s biggest cyberattack which hit at over 150 countries and infected over 300,000 machines across hospitals, universities, manufacturers, government agencies and other important centers. This nasty ransomware encrypted files on a […]

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Why AI is a Valuable Technology for Detecting Fake News by Objectively Categorizing Online News Articles

Why AI is a Valuable Technology for Detecting Fake News by Objectively Categorizing Online News Articles

Jeff Finn, CEO of zvelo, explains why AI is a valuable technology for combating the “fake news” epidemic through its ability to quickly and objectively categorize online news articles based on how likely they are to present information accurately. *****The following article, by Jeff Finn, appears as a content […]

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In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

In MarketingLand: Zvelo complements its free bot detection with first page-level breakdown (CPT)

*****The following article, by Barry Levine, appears as an online article in the Analytics & Conversation section on MarketingLand’s web site and was originally published on May 3, 2017. Barry Levine interviewed zvelo regarding its release of the Comprehensive Page-level Traffic (CPT) dataset. Zvelo complements its free bot […]

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zvelo Donated an Afternoon to Volunteer at Project C.U.R.E.

zvelo Donated an Afternoon to Volunteer at Project C.U.R.E.

After zvelo held its Q1 Quarterly Company Meeting in the morning, its employees headed over to Project C.U.R.E.’s International Headquarters in nearby Centennial, Colorado. Project C.U.R.E. (Commission on Urgent Relief and Equipment) was founded in 1987 and its mission is to identify, solicit, collect, sort and distribute […]

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zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

*****The following article, by Clint Ethington, CEO & Co-Founder of Genius Monkey and appears as an online article in the Business section (Forbes CommunityVoice) on Forbes’ web site and was originally published on April 25, 2017. Three Ways Marketers Can Prevent Today’s Ad Fraud The measurement and […]

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Looking to the Future of Application Infrastructure with Kubernetes: Featuring kops and AWS (Part 1 of 2)

Looking to the Future of Application Infrastructure with Kubernetes:  Featuring kops and AWS (Part 1 of 2)

by Mathew Branyon, Data Operations Engineer at zvelo, Inc. For little over a year now, zvelo has been transitioning our infrastructure to the Kubernetes platform.  Developed by Google, Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications. Using Kubernetes allows us extreme […]

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In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

*****The following article, by Lindsay Rowntree, appears as an online article in the News section on ExchangeWire’s web site and was originally published on April 20, 2017. Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and […]

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“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

*****The following article, by Winston Thomas, appears as an online article on CMO Innovation’s web site and was originally published on April 19, 2017. CMOs Need to Own Up to YouTube Ad Debacle by Winston Thomas, CMO Innovation The YouTube ad placement problem, where ads were placed along […]

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In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

*****The following article, by Jeff Finn, appears within the Brand Management and Digital Marketing section of Brand Quarterly’s web site and was originally published on April 11, 2017. In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from […]

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In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…

In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…

*****The following article, by Jeff Finn, appears within the Featured News section of The Stack’s web site and was originally published on March 22, 2017. For customers purchasing Internet of Things (IoT) devices – a group that either includes or will include just about every one of us soon enough […]

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Full Path URL Categorization and Content Distribution Networks (CDNs)

Full Path URL Categorization and Content Distribution Networks (CDNs)

By Eric Watkins, Senior Malicious Detection Researcher at zvelo Earlier this  month, I came across a use case that capitalizes on the value of full path content categorization. Before discussing this use case in detail, let’s go over the definition of a content distribution network (CDN) and […]

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Top 8 Reasons DMOZ, The Directory of the Web, is Dead (EOL)

Top 8 Reasons DMOZ, The Directory of the Web, is Dead (EOL)

It was announced on February 28, 2017 that DMOZ officially closes down on March 14, 2017 –  dmoz.org will no longer be available. The public forum, sponsored by members of the registered DMOZ editor community will remain open. Rich Skrenta and Bob Truel (together as Gnuhoo) founded […]

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Best Practices You Can Adopt to Help Protect Against Router Vulnerabilities

Best Practices You Can Adopt to Help Protect Against Router Vulnerabilities

About two months ago, I posted a video blog showing how easy it is to obtain unauthenticated root access on a very popular Netgear router. This Netgear vulnerability received overwhelming news coverage and the urgent call went out across the Internet to patch all of their routers […]

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“Why Aren’t IoT Manufacturers Doing More to Prevent Botnet Attacks?” IoT Evolution Magazine Feature News by Jeff Finn, special guest

“Why Aren’t IoT Manufacturers Doing More to Prevent Botnet Attacks?” IoT Evolution Magazine Feature News by Jeff Finn, special guest

*****The following article, by Jeff Finn, appears within the Featured News section of IoT Evolution Magazine’s web site and was originally published on February 23, 2017. Malicious hackers seeking out unsecured devices to add to their botnet armies is not new, but the Internet of Things (IoT) revolution […]

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zvelo’s CEO, Jeff Finn, offers his opinion on the future of IoT security in InfoSecurity Magazine

zvelo’s CEO, Jeff Finn, offers his opinion on the future of IoT security in InfoSecurity Magazine

Users Can Secure Their IoT Devices; But Will They? *****The following article, by Jeff Finn, appears within the Opinion section of InfoSecurity Magazine’s web site and was originally published on February 15, 2017. On an increasingly massive scale, cybercriminals are repurposing connected Internet of Things (IoT) devices […]

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AOL and zvelo Partner to Drive Brand Safety Across Video Player

AOL and zvelo Partner to Drive Brand Safety Across Video Player

zvelo, the leading provider of website and device categorization is partnering with ONE by AOL to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and […]

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MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

MarTech Today’s Barry Levine writes: zvelo releases ‘first free bot detection service’

zvelo releases ‘first free bot detection service The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine,  appears within MarTech Today’s web site and was originally published on January 23, 2017 Zvelo, […]

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Senior Malicious Detection Researcher at zvelo discusses the Rise of IoT botnet attacks and how to mitigate the threat they pose

Senior Malicious Detection Researcher at zvelo discusses the Rise of IoT botnet attacks and how to mitigate the threat they pose

Senior Malicious Detection Researcher at zvelo discusses the Rise of IoT botnet attacks and how to mitigate the threat they pose. Eric Watkins, Senior Malicious Detection Researcher at zvelo contributes an article in On Internet of Business – Informing IoT and the Connected World *****The following article […]

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Netgear Vulnerability Exploit Demonstration Video

Netgear Vulnerability Exploit Demonstration Video

Once you see this vulnerability in action you can easily see how this exploit can be used to create havoc. If someone does take control of your router, they can easily infect or target other devices like IoT. – Eric Watkins, Sr. Malicious Detection Researcher

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Fake News: Understanding the Problem and the Challenge with its Classification

  With the recent, polarizing U.S. Presidential election, the topic of fake news has come up often. The national conversation about it is usually centered around two topics:  how much it has influenced and continues to influence the political opinions of Americans who frequent social media, and […]

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Inside the zvelo Free Bot Detection Service

Unlimited Bot Detection and dashboard access? For free?! Customers are rightfully cautious when they hear that something is free. Through anecdotal experience, one would typically ask, “What’s the catch?” Or at the very least they assume that they are getting a trial version of a full product. […]

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IoT, Botnets and DDOS: Avoid Becoming Part of the Problem

IoT, Botnets and DDOS: Avoid Becoming Part of the Problem

IoT, Botnets and DDOS: Avoid Becoming Part of the Problem Recently, hackers successfully unleashed an absolutely massive Distributed Denial of Service (DDoS) attack that swiftly knocked some popular websites offline, including Twitter, Spotify, Amazon and even GitHub. DDoS attacks are of course nothing new, but the latest […]

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zvelo On The Go: An Interview With Joshua Rubin

zvelo On The Go: An Interview With Joshua Rubin

zvelo On The Go: An Interview With Our Principal Engineer, Joshua Rubin We recently caught up with Joshua Rubin, our Principal Engineer, who provided some great insight into Go (Golang), one of the tools the engineers use here at zvelo. – Why use Go instead of the […]

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zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 (Final Thoughts)

zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 (Final Thoughts)

zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 — Wraping it all up (Pt. 4) DEF CON is one of the largest, (if not the largest), hacker conferences in the world. Held over four days every August in Las Vegas, DEF CON is […]

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Bot Fraud: Malware bots vs. Ad-fraud bots

Bot Fraud: Malware bots vs. Ad-fraud bots

Bot Fraud: Malware Bots vs. Ad-fraud Bots The size and magnitude of the Malware and Ad-fraud bot problem is immense and growing. And, as bots continue to proliferate, there’s important distinctions to point out between Malware bots and Ad-fraud bots.  At zvelo, we’re always looking for ways […]

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zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 (Pt. 3)

zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 (Pt. 3)

zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 — Here’s What We Saw (Pt. 3) DEF CON is one of the largest, (if not the largest), hacker conferences in the world. Held over four days every August in Las Vegas, DEF CON is […]

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zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 (Pt. 2)

zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 (Pt. 2)

zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 — Here’s What We Saw DEF CON is one of the largest, (if not the largest), hacker conferences in the world. Held over four days every August in Las Vegas, DEF CON is now in […]

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zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

zvelo Announces New Contract with Fast-Growing Demand Side Platform (DSP)

DSP to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety, improve Ad Targeting and fight fraud We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company […]

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zvelo Spent the Week with over 20,000 Hackers at DEF CON 24

zvelo Spent the Week with over 20,000 Hackers at DEF CON 24

zvelo Spent the Week with over 20,000 Hackers at DEF CON 24 — Here’s What We Saw DEF CON is one of the largest, (if not the largest), hacker conferences in the world. Held over four days every August in Las Vegas, DEF CON is now in […]

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zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children

zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children

zvelo Recognizes its Staff in the Fight Against Sexual Exploitation of Children   “WE KNOW THAT TECHNOLOGY FACILITATES THE SEXUAL EXPLOITATION OF CHILDREN, BUT WE ALSO KNOW THAT WITHIN TECHNOLOGY RESIDES A SOLUTION.” – ERNIE ALLEN, FORMER PRESIDENT & CEO THE INTERNATIONAL CENTRE FOR MISSING AND EXPLOITED […]

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zvelo Signs Multi-million Dollar Contract with First AI as a Service Customer

zvelo Signs Multi-million Dollar Contract with First AI as a Service Customer

Multi-Million Dollar Contract Marks Milestone for Innovative New AI as a Service Technology and Business Model We’re pleased to announce this week that zvelo has signed a multi-million dollar, multi-year AI as a Service contract.  The AIaaS platform will implement custom AI solutions that utilize and leverage […]

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Lions, Tigers and Bears Oh My – The Journey of Building a Next-generation SOA Data Services Platform

Lions, Tigers and Bears Oh My – The Journey of Building a Next-generation SOA Data Services Platform

Lions, Tigers and Bears Oh My – The Journey of Building a Next-generation SOA Data Services Platform In 2010, the 50 lane Beijing-Hong Kong-Macau Expressway experienced a massive traffic jam that lasted for ten days and stretched for over 100 kilometers. Some drivers were stuck on the […]

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Connected Home Leader Signs with zvelo to Secure IoT Devices

Connected Home Leader Signs with zvelo to Secure IoT Devices

Pioneer in Home Security Appliances Selects zvelo to Secure IoT Devices We’re happy to announce this week that a market leader of Secure Home Appliances has signed a multi-year data licensing agreement with zvelo.  The vendor is licensing zvelo’s content, malicious and objectionable datasets to bolster its […]

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Content Categorization Using Distributed Artificial Intelligence

Content Categorization Using Distributed Artificial Intelligence

Content Categorization Using Distributed Artificial Intelligence –  Q&A with a zvelo’s Chief AI Scientist The technology company known for categorizing the web, zvelo, has found many applications for artificial intelligence and machine learning. In this brief question and answer session with its Artificial Intelligence Chief Scientist, Dr. […]

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Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer

Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer

Building a Data as a Service Platform for AI – Q&A with a zvelo Engineer With the recent release of zveloDP™, zvelo’s Data as a Service platform, we thought it was an excellent opportunity to ask some questions about the platform and get some insight into the […]

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zvelo Introduces Content Dataset for Enhanced Categorization

zveloDP™ Content Dataset Supports Page-level Granularity with nearly 500 Categories in Dozens of Languages Today zvelo announced the delivery of the enhanced Content dataset on the zveloDP.  The enhancements of the Content dataset extends zvelo’s market leadership position established over the past decade of the most accurate […]

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