Ad Fraud is sites that are being used to commit fraudulent online display advertising transactions using different ad impression boosting techniques including but not limited to the following, ads stacking, iframe stuffing, and hidden ads. Sites that have high non-human web traffic and with rapid, large, and unexplained changes in traffic.

“Chameleon” First Botnet Tied to Display Ad Fraud

There have been two notable botnets that have cost online advertisers millions of dollars in advertising click fraud in recent weeks. The first botnet, Bamital, was taken down by Microsoft and Symantec in February. A second botnet was later identified and dubbed Chameleon by Spider.io, a security company that specializes in analyzing web traffic. Since zvelo is also in the business of analyzing and categorizing web content viewed by actual users, this story resonated hard with zveloLABS.