Today, YouAppi and zvelo have officially announced a partnership to combat ad fraud and prevent fraudulent bot traffic on the YouAppi 360 Platform.Details
Ad Fraud is sites that are being used to commit fraudulent online display advertising transactions using different ad impression boosting techniques including but not limited to the following, ads stacking, iframe stuffing, and hidden ads. Sites that have high non-human web traffic and with rapid, large, and unexplained changes in traffic.
2018 was a wild year for cybersecurity, ad tech, and the internet in general. In this blog, we explore the significant trends and security challenges that are likely to impact us in 2019 and beyond.
The Department of Justice this week announced and unsealed charges against eight individuals involved in a massive digital advertising fraud network. Led by the FBI with assistance from a number of companies in the cybersecurity and ad tech industries, “Operation Eversion”, as it has been dubbed, followed and seized infrastructure belonging to the “3ve” ad-fraud scam network.Details
The size and magnitude of the Malware and Ad-fraud bot problem is immense and growing. And, as bots continue to proliferate, there’s important distinctions to point out between Malware bots and Ad-fraud bots.
The URL checker found on the zvelo.com homepage, previously known as the “Test-a-site” tool, serves to demo various contextual categorizations about URLs that can be derived by licensing zvelo contextual categorization and malicious website detection services. When queried, the URL checker yields a sample of data sets stored within the zvelo URL database, via…
How Ad Networks are Being Used for Scamvertising The Internet age has shown us a myriad of online scams, from get rich quick schemes to winning the lottery, typically originating via an email hook. This is a blind way of distributing scams, since scammers have no way of knowing if the scam is relevant to…
There have been two notable botnets that have cost online advertisers millions of dollars in advertising click fraud in recent weeks. The first botnet, Bamital, was taken down by Microsoft and Symantec in February. A second botnet was later identified and dubbed Chameleon by Spider.io, a security company that specializes in analyzing web traffic. Since zvelo is also in the business of analyzing and categorizing web content viewed by actual users, this story resonated hard with zveloLABS.