Invalid Traffic (IVT) Dataset
Market Leading Human, Low quality and Non-Human traffic detection and prevention….
Customers who subscribe to the IVT dataset gain insight into all invalid traffic, including web crawlers, traffic from known data centers, fake crawlers and malicious bots.
- Eliminate ad spending on invalid traffic
- Improve campaign performance
- Provide transparency to advertisers, agencies and brands
- Build trust in your business’ reputation
- Protect your network from malicious bots
zveloDP IVT Dataset features include:
- Crowd-sourced bot aggregation from zvelo’s trillions of monthly transactions
- Continuous updates to ensure customers have the most recent and accurate data
- Pre-bid blocking of non-human traffic for both the buy-side (DSPs) and sell-side (SSPs/exchanges)
- Publishers can eliminate non-human traffic to their websites
- Network security vendors can enhance IPS and related security services to eliminate invalid and malicious traffic
- Enhanced analysis and reporting of IPS, IDS, and firewall logs