SMS/MMS Platform | Full-Path URL Classification for Regulatory Compliance
zveloCAT Full-Path URL Classification Powers Safety and Security Across SMS and MMS Platform Ensuring Data Compliance
Client Profile
Industry-leading SMS and MMS Marketing Platform helps extend the reach of any business or organization and gets their messages heard in a noisy direct marketing environment.
The Business Challenge for SMS and MMS Platforms
The Client has earned their place in the industry as a top choice for text-based marketing platforms and known for its reliability, data protection and account security. With more and more clients turning to Short Message Service (SMS) or Multimedia Messaging Service (MMS) to engage users, the Client serves a broad global audience with billions of messages sent and received through its network. Facing some early warning signs of its platform being used for objectionable or illegal purposes, the Client needed a solution to expand its existing security measures for more comprehensive protection.
“Our platform was built around empowering marketers with an easy, reliable and fully compliant channel to connect with their subscribers. But we had to face escalating challenges in maintaining those core values as the privacy laws and regulations became more complex and nefarious usage intensified around SMS and MMS.”
-Chief Technology Officer, Client
The Business Requirements
After doing some initial research, the Client identified zvelo as a target partner based on its long history as an industry leader with unparallelled accuracy and coverage for objectionable detections and categorizations. Upon reaching out to zvelo, the client shared a few of its top priorities.
Real-Time Categorization and Intelligence
Having the capability to offer real-time blockable content detection and analysis was at the top of the Client’s list. Due to the nature of SMS and MMS, URLs can frequently be disguised as harmless web pages — especially because the Client’s platform incorporates the use of a url shortener which obscures a URL even further. The Client needed a solution that would offer real-time URL analysis to mitigate the use of their platform for nefarious purposes, and eliminate as many objectionable URLs as possible.
Full-Path URL Classification
The Client expressed a need for deep and comprehensive full-path URL classification for a couple of reasons. First, the ability to deliver real-time detections for blockable, sensitive and objectionable content would require a solution to provide URL categorizations at the base domain level, as well as for full-path domains which would cover page, post or article level. Due to the nature of the Client’s business, their users frequently use special landing pages or promotional pages that are more deeply embedded into a website, making the ability to classify at a very granular level critical.
In addition to needing comprehensive classification and detections for objectionable and sensitive content, the Client also shared the need to meet compliance standards. The Client’s platform ensures built-in compliance features so its users don’t have to worry about the complex government rules and regulations. The ability to accurately classify URLs at a granular level would be crucial to the Client’s ability to continue to ensure maximum compliance based on industry best practices and government regulations.
Cloud API Deployment
As a cloud-based platform itself, the Client desired a solution which offered a cloud deployment that could easily be integrated via API. A cloud integration would also support the need for rapid and flexibility scalability to accommodate the growing need to send and receive billions of SMS and MMS messages.
The Solution: zveloCAT
After a series of discussions, the Client selected zvelo because it was, by far, the clear leader when it came down to meeting all of the Client’s solution needs.
The winning solution was zveloCAT — and almost seemed to be a custom fit with its highly scalable, full-path URL classification and malicious detection services for fast, accurate and granular categorizations covering base domain, sub-domain, and full-path, page-level URLs. With hundreds of categories in more than 200 languages, the zvelo categorization services provide the coverage necessary for an organization supporting a global marketplace of users.
“With zveloCAT powering the real-time URL classifications, we can ensure that we continue to deliver on those core values which drive revenue for our users and support our platform growth strategies.”
– Chief Technology Officer, Client
The Results
zveloCAT is delivering unmatched protection, comprehensive coverage, and accuracy in detecting objectionable content at the base domain, sub-domain, full-path, and page-level across the Internet. As the Client has improved its ability to detect and protect against objectionable and sensitive content, the platform continues to strengthen its brand reputation which will support growing engagement rates for the platforms users and ultimately, support the growth of the platform.
