Comprehensive Page-Level Traffic (CPT) Dataset

Detailed Full-Path URL Classification & Analysis Beyond the Domain Level

Pinpoint Bots and Low-Quality Traffic Down to the Specific Page Level

Our Comprehensive Page-level Traffic (CPT) dataset equips digital advertisers with actionable quality traffic data to more accurately budget & execute their campaigns.

The comprehensive page-level traffic dataset collects data from zvelo’s bot detection technology to understand traffic behaviors and data quality. Using a lightweight javascript tag (zTag), zvelo systems gather information for traffic and impressions. Each impression is parsed and a breakout of non-human traffic (NHT), low quality traffic (LQT), and human data is provided at the page-level—providing a unique perspective of bot activity and empowering you to refine processes and improve ad quality and inventory.

Why is knowing bot, data center, crawler, and low-quality traffic so important?

When tracking non-human traffic (NHT) and low-quality traffic by the domain level alone, it is important to take into account that not all of the individual web pages of a domain are visited by the same quality of traffic. For instance, an online tool on a specific web page down several levels deep on a domain that is visited by highly desirable quality traffic—human beings with specific business need which can be targeted by an ad with real results.

Content Dataset | Topic-based Categorization

Key Benefits Include:

Use our data quality report to gain insights into all of the bot activity on specific web pages and ad creatives
Easily integrate the daily CPT flat file feed into the reporting tool of your choice
Benefit from quality traffic data insight into the validity of the web traffic of a specific URL
Receive a highly-accurate data quality report to guide your decisions about where and how to reach your desired audiences
Arm yourself with quality traffic data at the impression level to enforce data quality requirements with publishers/suppliers

Ideal for use in the Ad Tech ecosystem by:

Advertisers & Ad Tech Platforms
Supply Side Platforms (SSPs)
Demand Side Platforms (DSPs)

“As an early user of zvelo’s CPT dataset, we’ve seen firsthand what this service is capable of. CPT has provided our programmatic advertising platform with a critical layer of insight at the page level. It has enabled us to stop 130% more ad fraud than the industry-best averages, based on our recently completed 10-month study. zvelo has been extremely responsive to our needs every step of the way, and we look forward to continuing to address brand safety and fraud in the ad tech industry using zvelo’s solutions.”

– Clint Ethington, CEO, Genius Monkey

Lightweight. Efficient. Bot & Traffic Analysis.

Easy to Deploy. Powerful Metrics & Analysis.

zvelo’s powerful and lightweight JavaScript tag (zTag) enables you to place a small script across your web pages and/or ad creatives to gather valuable raw quality traffic data. We provide two customizable and dynamic macros that enable targeted ad publishers, sources, ad campaigns, and more to customize tracking needs. This provides flexible options for advertisers to gather feedback and organize data based on their individual needs.

Combat Ad Fraud with Actionable Insight into Traffic Quality

zvelo works with suppliers to clean up specific traffic generation efforts and helping to customers move ad spend away from undesirable pages, domains, and traffic sources. This enforces traffic cleanliness standards and promotes higher quality ad inventories and spending practices.

Explore Our Datasets & Solutions

Content Dataset

Experience market leading accuracy and coverage for web and social content categorization with 99.9% coverage of the ActiveWeb and incorporating over 200 languages. For use in Network Security with web filtering and parental controls, Mobile Service Provider/Subscriber Analytics with Audience/Customer Profiling and in Ad Tech with Contextual Targeting and Brand Safety.

Explore Content Dataset

Objectionable Dataset

Identify URLs that are inappropriate or non-brand safe. Categories include various levels of severity associated with porn, hate speech, violence, etc. For use in Network Security with web filtering and parental controls, and in Ad Tech with Brand Safety, or in Mobile Service Provider & Subscriber Analytics with Contextual Targeting.

Explore Objectionable Dataset

Invalid Traffic (IVT) Dataset

Gain insight into invalid traffic (NHT) classifications of web crawlers, traffic from known data centers, fake crawlers and malicious bots to use as a block list of IPs for invalid traffic. For use in Ad Tech with Ad Fraud prevention and Transparency and in Network Security to protect networks against malicious bot attacks.

Explore IVT Dataset

Bot Detection Service

Explore zvelo’s Bot Detection Service for unmatched insight into bot (non-human traffic), low quality traffic (lqt), and more at the domain, full-path, and page-level.

Explore Bot Detection