Pinpoint Bots and Low-Quality Traffic Down to the Specific Page Level
Our Comprehensive Page-level Traffic (CPT) dataset equips digital advertisers with actionable quality traffic data to more accurately budget & execute their campaigns.
The comprehensive page-level traffic dataset collects data from zvelo’s bot detection technology to understand traffic behaviors and data quality. Using a lightweight javascript tag (zTag), zvelo systems gather information for traffic and impressions. Each impression is parsed and a breakout of non-human traffic (NHT), low quality traffic (LQT), and human data is provided at the page-level—providing a unique perspective of bot activity and empowering you to refine processes and improve ad quality and inventory.