Content Dataset

Content Dataset

Market Leading Accuracy and Coverage for Web and Social Content Categorization…

Get the most comprehensive understanding of the web available today.

For use in Network Security with web filtering and parental controls, Mobile Service Provider/Subscriber Analytics with Audience/Customer Profiling and in Ad Tech with Contextual Targeting and Brand Safety.

Key Benefits:

  • 99.9% Coverage of ActiveWeb
  • 200+ Languages
  • Domain, Page and Path Level
  • Tweets, Forums and Unstructured Content Support


Content Dataset features include:

  • Nearly 500 categories
  • 200+ languages supported
  • 99.9% Coverage of the ActiveWeb
  • Categorizations at domain/sub-domain/page/path level
  • Categorizations for unstructured content/tweets/forums
  • Combines AI/ML with Human Supervised Analysis, QA and training to optimize accuracy
  • Multiple categories for pages with diverse content
  • zveloAPI supports individual queries, batch or streaming feeds
  • Combine with Keyword and Sentiment for deeper contextual understanding and insight

Use Cases:


  • Web Filtering
  • Parental Controls
  • Brand Safety
  • Subscriber Profiling
  • Bandwidth Management
  • Contextual Targeting
  • IAB Tier 1, 2
  • OpenRTB
  • Custom Category Mapping

Suggested articles about Brand Safety

AOL and zvelo Partner to Drive Brand Safety Across Video Player on zvelo Blog

The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo by Lindsay Rowntree in ExchangeWire

CMOs need to own up to YouTube ad debacle by Winston Thomas in CMO Innovation

Brand Safety After The Google Boycott: Finally A Catalyst For Stronger Content Categorization And Screening? by Jeff Finn, CEO of zvelo in Brand Quarterly

Other datasets offered by zvelo include:

  • Malicious Dataset – Interrogate threats at the URL and IP level and identify malicious activities such as malware, phishing, fraud, and spyware. For use in Network Security with web filtering and parental controls.

  • Objectionable Dataset – Be able to identify URLs that are inappropriate or non-brand safe. Categories include various levels of severity associated with porn, hate speech, violence, etc. For use in Network Security with web filtering and parental controls, and in Ad Tech with Brand Safety, or in Mobile Service Provider / Subscriber Analytics with Contextual Targeting.
  • Invalid Traffic Dataset – ¬†Gain insight into invalid traffic (NHT) classifications of web crawlers, traffic from known data centers, fake crawlers and malicious bots to use as a block list of IPs for invalid traffic. For use in Ad Tech with Ad Fraud prevention and Transparency and in Network Security to protect networks against malicious bot attacks.

  • Comprehensive Page-level Traffic Dataset – Pinpoint non-human (bot) and low quality (such as click farms) traffic beyond the domain level – straight down the specific page level. For use in Ad Tech with Ad Fraud Prevention.

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