Award-winning, AI-powered IoT Security offering delivers device discovery, profiling, and compromised device detection
Greenwood Village, Colorado – October 2, 2017 – zvelo, the leading provider of categorization services for web content, web traffic, and connected devices, today announced the general availability of zvelo IoT Security following a successful beta period.
zvelo IoT Security uniquely empowers network security, router, gateway, UTM and other vendors to offer comprehensive protection against IoT device attacks. The seamless integration enables faster time to markets. The IoT security solution is agentless and features a lightweight, software-based sensor – powered by zvelo’s advanced AI algorithms – that completely automates dynamic IoT device discovery, device profiling, and detection of compromised or vulnerable devices.
zvelo IoT Security recognizes specific IoT or BYOD devices that are connected or are joining a network. The solution will then continuously monitor the behavior of all devices connected to the network for abnormal or malicious activity. Device profiles and compromised device data is provided via an API, enabling OEM partners to ingest the data into their SysAdmin and other user interfaces. The agentless solution requires no specific deployment on the IoT/BYOD devices themselves.
“The volume of IoT devices is racing toward 30 billion by the end of the decade and, until now, the security solutions working to ensure the safety of networks connecting these devices have really struggled to keep up,” said Jeff Finn, CEO, zvelo. “Botnet attacks and other major problems caused by inadequate (or absent) IoT security continue to make headlines. zvelo IoT Security offers an effective and much needed solution to the very real threat of IoT-based security breaches, offering an unprecedented depth of insight into the traffic and behavior exhibited by connected devices – and the ability to mitigate these threats before critical issues occur.”
zvelo IoT Security accomplishes dynamic device discovery by uniquely inspecting all seven layers of a network-connected device’s OSI model, and then recognizing the unique fingerprint of the communications functions performed by each connected device. This precision in identifying devices makes it possible to instantly detect irregular traffic and behavior with much more depth and detail than has been available in the market. Additionally, the solution performs detection of Domain Generated Algorithms (DGA) – algorithms that some malware uses for attack orchestration – to gain awareness of whether a device has visited a DGA domain, and then weigh this data point in determining each particular device’s level of potential compromise. zvelo IoT Security also utilizes Bonjour ID identification to further recognize unique network devices.
“We were able to easily integrate zvelo’s IoT security solution onto our gateway router,” said the CTO of a leading smarthome device manufacturer who was a beta participant. “Partnering with zvelo enabled us to reduce our time-to-market, stay focused on our core competencies, and invest more in the sales and marketing of our products, while at the same time bringing a best-in-class technology to market. We didn’t have to take the years and significant costs otherwise required to build out a security solution in-house – instead, we can tap into zvelo IoT Security.”
“The sum of these technical capabilities enables vendors implementing zvelo IoT Security into their products to base device security decision-making on the most detailed information available,” said Jason Rollings, Sr. VP of Service Delivery, zvelo. “Consumer and enterprise end users of IoT solutions can also rely on zvelo IoT Security to protect their networks when adding new devices, knowing that any malicious activity will be detected and mitigated. And, as opposed to largely theoretical IoT security solutions that require direct deployment into individual IoT devices (as described in the recent AntibIOTic white worm research paper), zvelo IoT Security provides a much more practical, real world approach to IoT security that avoids any device-specific requirements in order to be effective.”
Once zvelo IoT Security gathers signals and threat intelligence from the devices it monitors, the solution sends a continuous data stream to the zveloNET cloud for analysis. Any detected anomalies inform the zSCORE that is provided for each device, which represents a risk assessment based on the device’s behavior. Network solutions equipped with zvelo IoT Security can be configured to take specified actions automatically when anomalous behavior or traffic becomes detected. Beyond IoT devices, zvelo IoT Security also supports PCs, smartphones, tablets, printers, scanners, Bluetooth devices, IP phones and systems, security video and alarm devices.
If you wish to speak with us about how zvelo IoT Security can add value to your wireless router, gateway router, or UTM appliance, email [email protected].
About zvelo, Inc.
As a leading provider of content categorization and malicious detection data services for web pages, devices and traffic, zvelo is the trusted partner for the market’s preeminent ad tech, network security, and mobile service provider/subscriber analytics vendors. zvelo solves a diverse range of business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics, and ad fraud prevention.
zvelo, headquartered just outside of Denver, is committed to providing the market’s highest quality data products and best responsiveness. The company has additional offices in the Philippines.
To receive more information about this topic, or schedule an interview, email: [email protected].
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