We Categorize the Web! zvelo is the industry-leading provider of web content categorization, malicious detection, and the zveloDB URL Database—helping antivirus vendors, web filtering providers, MSPs, CASBs, ISPs, Telcos, device manufacturers, ad tech companies, and others make the internet a safer place for all!

Rise of Contextual Targeting—Why It's Here to Stay.

The Rise of Contextual—And Why it’s Here to Stay

Less than a decade ago, contextual was poised to dominate online advertising—delivering on the promise of providing relevant ad content to the consumer at exactly the right time. Over the past several years, the industry has taken a long and costly detour down the audience/behavioral path, only to hit what is increasingly looking like a dead-end due to regulatory, privacy, technical, and other issues. Now, the pendulum is rapidly swinging back to contextual.

How to evaluate a web filtering technology or URL database

Evaluating a URL Database and Classification Technologies for DNS and Web Filtering

This blog explores considerations and criteria for evaluating a URL database or classification technology partner that shares your commitment to success. We’ve outlined the important considerations and criteria for performing an evaluation of web filtering technologies. Protection, coverage, and accuracy are most important—but we’ll also show you how to prepare test URLs so that you can confidently compare multiple solutions and save time.