Ad Tech

Improve Ad Tech Campaign Performance and ROI with our Comprehensive Ad Fraud and Brand Safety Solutions

Join the Fight Against Ad Fraud and Help Eliminate Criminal Activity

Ad fraud prevention eliminates wasteful spending, improves your bottom line, and cuts off funding to criminal and fraudulent activities. Doing what makes sense for your business and brand also happens to be what’s good for the community.

Ad Fraud Prevention, Detection, and Reporting by zvelo

Know the percentage of impressions associated with non-human traffic, low-quality traffic such as click-farms, and human traffic with our Free Bot Detection Service.

Gain insight into invalid traffic such as web crawlers, traffic from known data centers, fake crawlers, and malicious bots with our Invalid Traffic (IVT) dataset.

Identify traffic quality deeper than the domain level with our Comprehensive Page-Level Traffic (CPT) dataset that provides page-level impression details.

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Having Too Many Difficult Conversations with Stakeholders about Brand Safety?

Buyers want better ways to get their message in front of their audience across a variety of channels. Aligning an aggressive online campaign with web pages, blogs, or social media content that’s safe for your brand’s image and message is an incredible challenge. Getting it right reaps rewards. Getting it wrong can topple businesses and end careers. Get your brand recognized for all the right reasons with transparency into successful brand-safe advertising opportunities.

Brand Safety and Transparency by zvelo

Gain unparalleled insight into topic-based and objectionable contextual data with best-in-class contextual targeting and categorization. zvelo customers, who represent over 500 million end users, benefit from 99.9% coverage of the active web. We offer 489 categories of granularity and support for over 200 languages. The processing power, reach, and speed of our technology delivers the fastest real-time updates available today.

Our dynamic data arms buy-side platforms with powerful targeting and accurate insight into impression opportunities. Sell-side stakeholders using zvelo’s data can more effectively classify their inventory.

We’re on a mission to drive true transparency in the digital advertising world by delivering a new level of relevancy, brand safety, and objectionable inventory analysis.

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Ad Fraud

Delivering advertisers and their suppliers with data, tools, and transparency to maximize campaign ROI and eliminate wasteful spending on bots and non-human impressions.  The Ad Fraud suite of products brings home the old adage — knowledge is power.

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Brand Safety

Protect your brand’s reputation and advertising investments through improved brand safety, with the market’s most accurate contextual data categorization solution, allowing you to better align your brand and ad content with the page content.

Learn More About Our Brand Safety Solution