Top Tier Video Platform Enters into Data Licensing Agreement Selects zvelo’s Content Dataset for Brand Safety
zvelo, the leading provider of website and device categorization, today announced a major video programmatic buying platform has selected zvelo for its content and objectionable datasets to help protect the brand safety and ROI of their programmatic advertising clients.
“Brand safety hasn’t been as widely applied in video advertising as it has in desktop and mobile. We’ve found there’s significant value in verifying the actual page a video player is located on.” stated Cordell BaanHofman, zvelo’s Vice President of Business Development. “This really takes them up a notch in their industry as it helps them provide ultimate brand safety coupled with superior targeting.”
zvelo’s “Data as a Service” offering uses the zveloDP platform which accepts a range of inputs such as URLs and unstructured content like tweets, text, documents, etc. which are processed by zvelo’s AI and Machine Learning algorithms to create zveloDP datasets. These datasets, which include Content, Objectionable, Malicious, IoT Profiles, and more, are then subscribed to on an a la carte basis and accessed through simple and lightweight APIs and SDKs.
To learn more about zveloDP, zveloDB, and the available datasets, please visit https://zvelo.com/zvelodb-url-database/.
About zvelo, Inc.
As a proven market leader for content and device categorization, as well as malicious and botnet detection, zvelo is the trusted partner for the market’s preeminent ad tech, network security, and mobile service provider/subscriber analytics vendors. zvelo solves a diverse range of client business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics and ad fraud prevention.
zvelo, headquartered in Denver, Colorado, is committed to providing the market’s highest quality data products and best responsiveness. The company has additional offices in the Philippines, Spain, and Florida.
To receive more information about this topic, or schedule an interview, contact James Barker at (720) 897-8113 or email: [email protected].
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