Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.

zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.

Base Domain vs. Full Path URL. What's the Difference?

Base Domain URL vs. Full Path URL. What’s the Difference?

For the average web surfer, the URL bar provides a magical portal to the interwebz where anything that can be thought of can be entered—revealing the treasures of the internet at the stroke of ‘enter’. For the rest of us, we know it gets much more complicated than that as we slip down the rabbit hole and into OSI, DNS, TLS, HTTPS, subdomains…

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Contextual Intelligence

Recent studies show the next generation of advertising, focused on contextual intelligence, is poised to eclipse behavioral targeting. Contextual intelligence allows advertisers to combine the relevancy of contextual targeting with key first-party data to serve the right digital ad, to the right person, at a time/place which is relevant to the other information being consumed — maximizing the opportunity for engagement and memorability.