2018 was a wild year for cybersecurity, ad tech, and the internet in general. In this blog, we explore the significant trends and security challenges that are likely to impact us in 2019 and beyond.
Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.
Category mappings provide flexibility and customization of URL categorization data—delivering advanced control for web filtering, parental controls, brand safety, ad fraud prevention, as well as other applications digital advertising, and more…
The Department of Justice this week announced and unsealed charges against eight individuals involved in a massive digital advertising fraud network. Led by the FBI with assistance from a number of companies in the cybersecurity and ad tech industries, “Operation Eversion”, as it has been dubbed, followed and seized infrastructure belonging to the “3ve” ad-fraud scam network.Details
A sensational headline. A heart-wrenching image. We can’t look away. We can’t resist clicking. And click, we look, we like—and voila—we have just helped shape today’s news cycle. Without even realizing, we have just been swept up in our own News Vacuum.
Over the past decade, the use of “clickbait” ads has become the norm in order to entice viewers to click on the ad and drive traffic to a publisher. Web surfers have grown accustomed to seeing the same types of clickbait ads and sponsored stories like the ones shown below with sensational headlines about curing cancer, stopping aging, improving your sex life and more.
For the average web surfer, the URL bar provides a magical portal to the interwebz where anything that can be thought of can be entered—revealing the treasures of the internet at the stroke of ‘enter’. For the rest of us, we know it gets much more complicated than that as we slip down the rabbit hole and into OSI, DNS, TLS, HTTPS, subdomains…
Recently, Digiday published an article about the “winners and losers” of the new EU ePrivacy law. As suspected, behavioral targeting is a clear loser due to its reliance on cookie-based targeting. The only winners mentioned seemed to be those outside of the realm of digital advertising.
Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation
With the digital advertising industry increasingly shaped by programmatic ad buying, brands are realizing the necessity – from a brand safety perspective – of ensuring that their ads steer clear of associations with objectionable content.Details
SpotX Announces Support for IAB’s ads.txt to Verify Seller Credentials Leverages zvelo for anti-fraud monitoring as a key authentication vendor to offer transparency and inventory assurance for buyers. Video ad serving platform SpotX has been aggressively taking steps to ensure all inventory available to buyers via its platform is sourced directly from owned-and-operated publishers or…Details
Using curated marketplaces to ensure brand safety in digital ad buys by Jeff Finn, CEO of zvelo When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been talking about digital ad placements purchased programmatically. *****The following…Details