Comprehensive Brand Safety Drives Performance Metrics for SSP
Leading SSP implements comprehensive brand safety strategy powered by zveloAPI and experiences measurable boost in key metrics including CTR and brand lift.
DetailsOnline advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.
Contextual Targeting Makes a Comeback
Positioned to be the future of Ad Tech, Contextual Targeting is making a strong comeback as global privacy laws become increasingly restrictive and tech giants shift browser technology to maximize user privacy.
URL Shortener Boosts Brand Safety with zveloAPI Hybrid Solution
URL shortener leverages a zveloAPI hybrid solution to overcome public backlash, unfavorable press, and unhappy clients, to rebuild brand trust, reputation and retention rates.
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The Rise of Contextual—And Why it’s Here to Stay
Less than a decade ago, contextual was poised to dominate online advertising—delivering on the promise of providing relevant ad content to the consumer at exactly the right time. Over the past several years, the industry has taken a long and costly detour down the audience/behavioral path, only to hit what is increasingly looking like a dead-end due to regulatory, privacy, technical, and other issues. Now, the pendulum is rapidly swinging back to contextual.
GDPR and Data Privacy Regulations Continue to Impact Audience-based Advertising
In this blog, we’ll explore the major impacts data regulation is having on audience-based marketing tactics, as well as how advertising strategies are evolving to maximize accuracy and ROI in reaction to limitations brought about by GDPR.
zvelo and YouAppi Announce Partnership to Prevent Ad Fraud from Fraudulent Bot Traffic
Today, YouAppi and zvelo have officially announced a partnership to combat ad fraud and prevent fraudulent bot traffic on the YouAppi 360 Platform.
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2019 Cybersecurity & Tech Trend Predictions
2018 was a wild year for cybersecurity, ad tech, and the internet in general. In this blog, we explore the significant trends and security challenges that are likely to impact us in 2019 and beyond.
Custom Categories for Web Filtering, Parental Controls, Digital Advertising, & More…
Category mappings provide flexibility and customization of URL categorization data—delivering advanced control for web filtering, parental controls, brand safety, ad fraud prevention, as well as other applications digital advertising, and more…
Major Ad Fraud Operation “3ve” Taken Down Thanks to Industry Collaboration
The Department of Justice this week announced and unsealed charges against eight individuals involved in a massive digital advertising fraud network. Led by the FBI with assistance from a number of companies in the cybersecurity and ad tech industries, “Operation Eversion”, as it has been dubbed, followed and seized infrastructure belonging to the “3ve” ad-fraud scam network.
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The News Cycle in the Age of Influencers & Amplifiers
A sensational headline. A heart-wrenching image. We can’t look away. We can’t resist clicking. And click, we look, we like—and voila—we have just helped shape today’s news cycle. Without even realizing, we have just been swept up in our own News Vacuum.