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Tag Archives: Influencer Marketing

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The News Cycle in the Age of Influencers and Amplifiers

The News Cycle in the Age of Influencers & Amplifiers

Ad Tech & Brand Safety, Technology & InsightsBy zveloOctober 2, 2018

A sensational headline. A heart-wrenching image. We can’t look away. We can’t resist clicking. And click, we look, we like—and voila—we have just helped shape today’s news cycle. Without even realizing, we have just been swept up in our own News Vacuum.

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